Monday, February 24, 2014

Olivia, Will You Marry Me Proposal Turns Out to be just a Condo Ad

Wazzup Pilipinas!

So, those “Olivia, Will You Marry Me?” ads turn out to be for Pioneer Woodlands condos in Mandaluyong. Well, that totally killed my faith in modern-day romantics. Just brilliant! Un-romantic but brilliant!

My daughter said it was such a cheesy way to propose to someone. For me, it was rather obvious that it was part of some company's marketing plan (why- they were all over EDSA - too expensive for just a proposal), and so sorry to say this, but it was a mixed FAIL and SUCCESS for many.

Punuin mo ba naman ang EDSA ng araw-araw na traffic, magandang istratehiya nga. Naging viral and people were really curious about it. Only to find out in the end that it was an ad for a condo. It does not even co-relate with the product they are selling. "Punta ka sa condo ko, dala ka ng foods."

It was thinking out of the box or at least a great marketing strategy since it generated a buzz. Disappointed lang ang mga peg ng madlang people kasi masyadong dinibdib kung da who nga ba si mystery OLIVIA.

Sana ma-translate to sales itong marketing strategy para mas successful. Dapat Olivia na rin lang yung name ng condo para mas "sticky" sa recall factor.

Most people are "mababaw". They won't appreciate intellectual ads. Kailangan lang nila ang mga tipo nina Kris Aquino para bumenta sa kanila ang isang produkto. Popular personalities can really sell a brand even if its very obvious that these personalities do not really use these products.

That's why even great ad agencies are forced to tone down their ads because no one will get the brilliance of their ideas.

"I wish the Olivia EDSA ads were for a feminine wash. Coz you know, when you marry a woman, you marry her femininity, her Olivia." - @lloydthelostboy

"So disappointed with the Olivia ads. I expected something out of a fairytale and cliche movies... Ha. But yes, good advertising, smartass." - @abbysngl

"I thought the posts are marketing ads for #StartingOverAgain which is an "Olivia" Lamasan film lol hahaha" - @nianitsuj

"so, the Olivia ads are just a ad for a condo unit worth 2141.4/month... that just sucks..." -@okayojllik

"Punyeta yung Olivia Will You Marry Me sa EDSA, condo ads lang pala. Sarap patayin ng Marketing Manager - @IsabelleVestal

At least the people behind this scheme have the minds to think such a great marketing strategy that would create a buzz in the news. Why are people so bitter nowadays? Was it because your expectations about this ad were not met?

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