Monday, April 25, 2016

A. Refinery Launches First Concept Store in Metro Manila

Wazzup Pilipinas!

A retail concept store specializing on audio-related products debuts in Metro Manila, specifically in Quezon City, with its inaugural location grand opening on April 23, 2016.

Audio Refinery Inc., a new player in the Audio and Lifestyle industry with  existing branches in Cebu and Davao, announces the debut of its new retail concept they named as A. Refinery. 

The branch is located at the 2nd Level of UP Town Center, one of Ayala Mall’s latest shopping centers located along Katipunan Avenue. The store features products under the slogan Lifestyle – Music - Technology.

Incidentally, A. Refinery has confirmed two additional store locations in the Philippines slated to hold their own grand opening later this year, A. Refinery Ayala Center Cebu and A. Refinery Abreeza Mall Davao.

This makes three concept stores as of present, and we are sure the numbers will soon increase as many of us Filipinos are music lovers.

During the celebration of the grand launching of the UP Town Center location, A. Refinery hosted programs throughout the whole day event. These included some raffle times in which a Harman Kardon Esquire speaker was the Grand Prize, a limited time sale that features products at 30% off from 3 to 5 p.m. only.

I was fortunate enough to win one of the minor headset prizes as my name was picked by the lead singer of the Mayonnaise band, with a bonus photo ops with the band. Now, that's what you call really lucky.

The first leg of the so called AR-Jam Sessions happened also that day featuring the Mayonnaise, one of OPM’s top bands, plus Jensen and the Flips, one of the rising acts in the indie music scene, .

We hang out at the audio concept store until both bands were done playing several song numbers. I was able to take a video of all of them so be sure to watch out for them soon at our YouTube channel at

Serving as an experience hub for premium audio and lifestyle, A. Refinery is “Perfect for movie buffs, Vinyl and turntable collectors, sports fanatics and any music listener, the A. Refinery creates a completely immersive movie and music experience, as well as other interesting products for almost any profile” said A. Refinery’s sales team. 

“A. Refinery represents today’s forward thinking of home entertainment, HiFi concepts, portable media all integrated into one retail shop. We are now able to offer a complete showcase for our products and services as well as a creative setting for our customers, bringing this central mission to life in a new way.” 

A unique lifestyle destination, A. Refinery provides customers the opportunity to discover music and movies in a different light, various modules Keeping in line with the company’s mission which is See, Hear, Experience, A. Refinery will be the home of iconic brands such as longtime German headphone powerhouse Beyerdynamic, and two of Britain’s leading audio innovators Chord Electronics Ltd. and Q Acoustics.

The store will also be an ideal setting for non-audio brands such as Booq Cases, Lineaflux Hyperchargers, as well as one of the newest innovations of the 21st Century – Home Automation by Control 4. 

A. Refinery UP Town Center will be open seven days a week from 11 a.m. to 9 p.m. on Sundays thru Thursdays, and 10 a.m. to 10 p.m. on Fridays and Saturdays. 

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