Himbon: A Grand Gathering of Culture, Craft, and Community at the 39th Negros Trade Fair

Wazzup Pilipinas!?

As the sun rises on a new chapter for one of the country’s most beloved regional celebrations, all eyes turn to Taguig City. From September 23 to 28, 2025, the 39th Negros Trade Fair makes its much-anticipated return—this time at the SMX Convention Center Aura, SM Aura Premier.

This year’s theme, “Himbon”, takes center stage—not just as a name, but as a movement. Rooted in the Hiligaynon word meaning “to assemble, gather, or come together,” Himbon breathes life into a collective vision: a celebration of unity through diversity, tradition, and innovation. It beckons Filipinos from all walks of life to come together with intention and rediscover the profound soul of Negros Island through its proud heritage.

The Art of Slow Living and Purposeful Connection

This year’s visual identity, developed in partnership with the Design Center of the Philippines, is more than aesthetic—it's a philosophy. Inspired by the concepts of slow living, local craftsmanship, and pag tan-aw—a Visayan term meaning “seeing wholeness through reflection”—the visual elements offer a meditative pause in a chaotic world. At its heart lies a mandala, a timeless symbol of balance and unity, capturing the essence of the Negros Trade Fair as a vibrant convergence of people, culture, and purpose.

Each handcrafted design, artisanal creation, and sustainable innovation on display becomes a thread in this mandala—a part of a greater whole that reflects the ingenuity, resilience, and creative spirit of the Negrense people.

Honoring the Past, Celebrating the Future

Himbon is more than a theme—it is a declaration. A commitment to gather the meaningful pieces of the past and use them as building blocks for the future. From the rich agricultural roots of sugarcane and cacao, to the textile traditions of weaving and embroidery, to the mouthwatering legacy of Negrense culinary arts—every product showcased tells a story. A story of survival. Of reinvention. Of artistry passed down through generations.

This fair is not just about buying and selling. It’s about connecting—with heritage, with communities, with possibilities. It is a living, breathing exhibit of Negros Island Region’s transformation, proof that by staying grounded in tradition while embracing innovation, local industries can flourish on the national and even global stage.

What to Expect at the 2025 Himbon Experience

Visitors to the SMX Convention Center Aura will be treated to an immersive sensory journey that includes:

Artisanal food and beverages made with heirloom recipes and locally-sourced ingredients

Handmade fashion and accessories that elevate indigenous materials and craftsmanship

Sustainable home décor and lifestyle products that marry form with function

Live demonstrations and cultural performances celebrating Negrense identity

Networking opportunities for buyers, entrepreneurs, and advocates of heritage industries

This is the perfect venue for local patrons, global visitors, cultural enthusiasts, and conscious consumers to support the growth of small and medium enterprises (SMEs) from Negros while indulging in their world-class offerings.

A 39-Year Legacy of Impact

Organized by the Association of Negros Producers (ANP), the Negros Trade Fair stands as the longest-running provincial trade fair in the Philippines. Over nearly four decades, it has empowered thousands of artisans, farmers, and entrepreneurs, many of whom have become household names in ethical and sustainable commerce.

But beyond its economic impact, it has nurtured a deep cultural awakening, reminding us that local is not just beautiful—it’s essential.

Save the Date—Be Part of the Mandala

So mark your calendars for September 23 to 28, 2025. Himbon is more than a showcase—it’s a homecoming, a heartfelt reunion with tradition, creativity, and community. Whether you’re there to shop, to support, or to simply be inspired, the 39th Negros Trade Fair promises to be a gathering like no other.

Join the movement. Experience Himbon. Come together—because wholeness begins when we reconnect with what truly matters.

Venue: SMX Convention Center Aura, SM Aura Premier, 26th Street corner McKinley Parkway, Taguig City

Follow @thenegrostradefair on Facebook, Instagram, and TikTok for updates and behind-the-scenes previews.

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