The Breath of an Ancient Soul: A Journey Through the Korean Cultural Center

Wazzup Pilipinas!?

Step across the threshold of the Korean Cultural Center’s ground floor and the frantic noise of the modern city begins to fade, replaced by a profound silence that speaks of five millennia. This is more than an exhibition; it is an immersion into a philosophy where every grain of rice, every stitch of silk, and every curve of a wooden table is a deliberate act of love, respect, and connection to the natural world.

I. The Philosophy of the Table: Hansik

At the heart of the gallery lies Hansik—Korean food. But here, a meal is revealed to be far more than sustenance. It is a sacred ritual that honors family, nature, and time. The air of the exhibit seems to carry the ghost of "Sont-mat"—the legendary "taste derived from hands." This is the belief that the "warm-heartedness" of the cook is the most vital ingredient. Korean cuisine is a masterclass in patience, defined by slow-cooked processes: the rhythmic boiling, the steady steaming, and the mystical art of fermentation. This is a cuisine that does not fight time; it harvests it.

"A meal for Koreans means not only an act of eating but also savoring the meaning of family, nature and time."

II. Sujeo: The Ethics of the Metal and Wood

Standing before the display of Sujeo (the spoon and chopsticks), you witness the tools of Korean dignity. These are not mere utensils; they are symbols of a person's life journey and social harmony.

The Lifespan of a Spoon: A Korean's relationship with their Sujeo begins at their first birthday. As they grow, so does the size of their set. On her wedding day, a bride prepares Sujeo for the couple to use for the rest of their lives.

The Silent Etiquette: The exhibition reminds us of the profound respect embedded in the meal. One waits for the elder to lift their spoon first. One must never let the metal clatter or strike the plate, even in moments of anger. To eat quietly is to honor the "dignity of food."

A Material for Every Soul: Note the variations on display—the Lacquered Sujeo used in ancestral rites, and the Yugi Bronze sets specifically weighted and designed for men, women, and children.

III. Vessels of Life: Sharing and Breathing

The ceramics and bowls on display are not just containers; they are "breathing" companions to the food.

The Breathing Pottery (Onggi): The terracotta Onggi bowls are the stars of the domestic kitchen. Their porous nature allows air to circulate, making them the perfect vessels for the complex, living world of fermented Kimchi and jeotgal (cured seafood).

The Wisdom of Shape: From the tiny Jongji (bronze condiment cups) to the Ceramic Containers used for noble side dishes, every shape is designed to differentiate flavors while celebrating a communal food culture where dishes are shared and enjoyed together.

IV. Soban: The Architecture of the Feast

In the center of the hall, the Soban—the small, traditional portable table—redefines the concept of dining. Unlike Western tables where diners gather around a fixed piece of furniture, the Soban is a "moving stage" for the meal.

Hansang Charim: On a traditional table, all dishes arrive at once. Whether it is a 5, 7, or 12-course meal, the visual impact is a vibrant explosion of color and health.

Artistry in Motion: These tables were crafted from lightweight woods like pine, zelkova, or maidenhair tree so they could be easily carried from kitchen to room.

The Variety of Form: Look closely at the legs of the tables on display. You will see patterns of lotus flowers, arabesques, and clouds, or legs shaped like the powerful limbs of tigers and horses. The tops shift from circular to square to complex polygons, proving that even a utility object can be a masterpiece.

V. Hanbok: The Spirit of the Body

Finally, the exhibition turns to the Hanbok, Korea’s national clothing. This is a garment that has preserved its basic soul for 5,000 years, requiring specific "rules" to maintain its beauty and dignity inside and out.

Lines of Nature: The beauty of the Hanbok lies in its "natural flows." It does not force the body into a rigid shape; instead, the lines follow the wearer’s body type.

The Silhouette: Defined by a "slip top and wide bottom," the Hanbok offers a roomy design that allows for effortless movement while projecting an aura of humble majesty.

The Composition: * For Men: The baji (pants), jeogori (jacket), and po (overcoat).

For Women: The graceful jeogori paired with the voluminous chima (skirt), often accented with the norigae (pendant).

A Modern Legacy

The ground floor journey concludes with Modern Craft. Here, the spirit of the past meets the materials of today. Designers selected by the Korea Craft & Design Foundation (KCDF) use modern raw materials to reinterpret the Sujeo, bowls, and tables you have just seen. It is a powerful reminder that while the "hardware" of Korean culture may evolve, the "software"—the spirit of respect, health, and harmony—remains eternal.

The Battle for the Blue: SM’s Revolutionary War Against Plastic Waste

 

Wazzup Pilipinas!? 

The statistics are staggering: every year, the Philippines leaks over 300 million metric tons of plastic waste into the ocean. This tidal wave of pollution accounts for roughly 9% of the nation's improperly handled plastic, cementing the country’s position as a leading contributor to ocean plastic pollution in the East Asia and Pacific region.

But in the heart of the country's busiest hubs, a green revolution is rising. SM Supermalls is turning the tide, transforming the act of disposal into a nationwide movement for a sustainable future.

The Rise of the Green Machines

The front line of this battle features the newly-deployed Green Recycling Machines (GR Machines). These aren't just bins; they are high-tech portals designed to divert waste from landfills and give it a second life.

Nationwide Reach: Deployed across SM Malls, these machines make sustainable action accessible to millions of mallgoers.

High Capacity: A single collection cycle across the national network can hold up to 5,000 bottles.

In-Machine Transformation: The machines accept PET bottles up to two liters, instantly compressing them into blocks for easier transport and processing.

"We hope to collaborate with our customers in caring for the environment by helping recycle PET bottles whenever they enter their most loved SM Supermalls," says SM Supermalls President, Steven Tan.

From Waste to Worth: The Circular Economy

The journey of a bottle doesn't end at the machine. SM has partnered with Sentinel to ensure a true circular economy. Compressed PET blocks are collected and manufactured into reusable items, such as food trays, ensuring that what was once "trash" remains a valuable resource.

This initiative is part of the broader SM Green Movement, a commitment by SM Prime Holdings to champion waste management, water stewardship, and energy efficiency.

A Legacy of Greener Living

The GR Machines are the latest evolution in a long history of environmental stewardship at SM. Since 2007, the Trash to Cash recycling market has empowered communities to exchange metal, paper, and plastic for rewards.

SM's multifaceted approach includes:

Reverse Vending Machines: Located at SM Mall of Asia and SM Megamall, these offer discounts on sports and leisure attractions in exchange for aluminum cans and PET bottles.

Volunteer Power: Annually, SM’s workforce organizes nationwide coastal clean-up drives to physically remove debris from our shores.

Community Empowerment: Through SM Cares, the group provides simple, accessible ways for every Filipino to participate in protecting the planet.

Join the Movement: 3 Steps to Change

Ready to make a difference? You can find GR Machines at major locations including SM North EDSA, SM Megamall, SM Mall of Asia, SM Seaside City Cebu, and SM Lanang, among others. Saving the world is now as easy as:

Feed any PET bottle (up to 2L) into the machine.

Confirm your deposit on the digital screen.

Await your reward.

Every bottle diverted is a victory for our oceans. As Steven Tan notes, this is a glimpse into a future where waste management is seamless, and every Filipino plays a role in building a more sustainable tomorrow.

The Art of Self-Luvin’: A Manifesto for the Soul

 

Wazzup Pilipinas!? 

Forget the frantic chase for fleeting romance; this Heart’s Day, a different kind of magic is in the air. It is a love that doesn’t sweep you off your feet, but rather wraps you in a safe, warm, and homey embrace. We are talking about the ultimate romance: Self-Luv. 

Consider this your official sign to slow down. It is time to lean into the "soft life," effortlessly unbothered, and keep your heart happy, healthy, and glowing. Through the melody of Olivia Dean, we learn that it truly is easy to fall in love—especially with the person who has been by your side through it all: You. 

At SM Supermalls, your most loved mall, we have curated a three-step journey to help you celebrate love your way. 

STEP 1: Cleanse Out Your Worries

Every masterpiece begins with a clean base. To start your self-LUV journey, you must first let go of the overthinking, the stress, and the weight of the world. This is your moment to reset the vibe and clear space for a bolder, lighter version of yourself. 

Aivee Clinic: Redefine what it means to destress at the 5th Level, Mega Fashion Hall of SM Megamall. From doctor-led skin care treatments to tailored facials, Aivee Clinic helps you revitalize your glow and welcome a brighter, new era. 

STEP 2: Treat Yourself to a Nail-Boosting Glow

Once the vibe is set, it’s time for the "ba-ba-ba-baby steps" of your glow-up. A fresh manicure is more than just a beauty choice; it is an instant mood-lifter that reminds you of your inherent elegance. 

French Tips Organic Nail Lounge: Visit SM Aura, SM Megamall, or SM Podium for a holistic approach to beauty. Using organic-focused formulas, they deliver nail art that is soft, natural, and oh-so-elegant. 

Noon Talk Nail Lounge: Located at SM Mall of Asia and SM Megamall, this is where self-LUV becomes a celebration. With finishes that frame your mood perfectly, every manicure feels like a milestone. 

Ukiyo Beauty Bar: Head to S Maison for a curated approach that blends modern chic with timeless elegance, making every look feel effortlessly put-together. 

STEP 3: Moisturize Your Spirit, Protect Your Vibe

The final act is about preservation. Lock in your progress by protecting your peace and nourishing your soul. Start anew—softer, stronger, and glowing from the inside out. 

Ayumi Elite: Accessorize your look with intention at SM Aura, SM North Edsa, SM Mall of Asia, or SM Podium. Experience Japanese grooming techniques and top-tier eyelash extension styling for an instant confidence boost.

The Spa Wellness: Wrap up your journey at the 5th Level of SM Podium. From deeply relaxing massages to rich body treatments, this is your final moment to melt tension away and recharge your spirit. 

A New Era of Love

This is the Art of Luvin’, and anyone with a heart would agree: it has never been easier to make yourself feel the love than at SM Supermalls. Whether it is Valentine’s Day or just a typical Saturday night, there is always room for care, calm, and a little indulgence. 

We are entering a bold New Era of SM Supermalls, where evolving finds in brands, dining, and world-class experiences come together—all for you. 

Ready to set your vibe? Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates on how to celebrate #LuvIsYourVibeAtSM. 

The Great Filipino Job Hunt: SM Supermalls Transforms Malling into Life-Changing Opportunities

 

Wazzup Pilipinas!? 

In the heart of the Philippines, where the vibrant pulse of community life beats strongest within the halls of SM Supermalls, a new kind of revolution is taking place. It isn’t just about retail therapy or weekend festivities anymore; it is about the dramatic transformation of lives through the power of immediate employment.

This February, SM Supermalls is rolling out a nationwide crusade to bridge the gap between ambition and opportunity, proving that the path to a dream career might just be a mall visit away. 

A Convergence of Celebration and Career

The month kicked off with an electric atmosphere at SM City Cabanatuan. Against the backdrop of the Banatu Festival and the city’s 76th founding anniversary, the air was thick with more than just celebration—it was thick with hope.

The results were nothing short of a triumph:

32 Employers stood ready to scout new talent.

A Thousand Jobseekers flooded the venue with resumes and dreams in hand.

90 Applicants were Hired On-The-Spot (HOTS), walking into the mall as seekers and walking out as employees.

This "purposeful malling" underscores SM’s commitment to weaving career growth into the very fabric of local community celebrations.

Beyond Job Matching: The One-Stop Career Hub

The struggle of the Filipino job hunter often involves more than just the interview; it’s the grueling "red tape" of requirements. SM has shattered this barrier by turning their job fairs into a one-stop shop for government services.

Applicants can secure essential documents from key agencies right on-site, including:

NBI (National Bureau of Investigation) 

PNP (Philippine National Police) 

SSS (Social Security System) 

PhilHealth 

By removing the need for multiple trips and extra costs, SM is making the journey to employment faster and more inclusive for everyone—from the fresh graduate to the seasoned professional.

The Grand Finale: The SM Group Job Fair

While the momentum builds throughout the month, the crescendo arrives on February 26 at SM City North EDSA. This flagship event is the crown jewel of the hiring calendar, led by SM Retail, the largest retail chain in the country.

This isn't just an interview; it's an invitation to join an empire. Major players from across the SM Group—including real estate, banking, food, and logistics—will be searching for the next generation of talent to join their "family".

Mark Your Calendars: The February Roadmap

The mission to empower the Filipino workforce continues across these key dates and locations:

Feb 12

SM City Taytay 

Feb 13

SM City Trece Martires 

Feb 16

SM City Olongapo Central 

Feb 20

SM City Legazpi 

Feb 25

SM City Davao 

Feb 26

SM City North EDSA (Flagship Event) 

+1

Feb 27

SM Center Muntinlupa & SM City Trece Martires 

Feb 28

SM Seaside City Cebu 

Pro-Tip for Jobseekers: Bring multiple copies of your resume and valid IDs to ensure you are ready the moment opportunity knocks.

In a world where the search for work can feel like an uphill battle, SM Supermalls is leveling the playing field. It’s time to turn those resumes into "real conversations" and those dreams into a paycheck.

The Sky Aflame: A New Era of Spectacle at the Philippine International Pyromusical Competition 2026

 

Wazzup Pilipinas!? 

Prepare for a sensory revolution. The night sky over Manila is about to become a canvas for the most explosive, high-octane showdown in pyrotechnic history. On January 21, 2026, it was officially announced: the Philippine International Pyromusical Competition is back, and it is bigger, louder, and more "maxed out" than ever before.

Set against the iconic backdrop of the SM Mall of Asia (MOA) Seaside Boulevard, this isn't just a fireworks display—it is a weekly cultural reset designed to deliver "main-character energy" to every spectator.

A Global Battle of Light and Sound

This year, the world’s elite pyrotechnic masters descend upon the Philippines for an all-out global showdown. Forget what you know about traditional fireworks; these are high-impact visuals perfectly synced to heart-pounding soundtracks, engineered specifically to "stop scrolls" and dominate social feeds.

The 2026 lineup features a fierce bracket of international competitors:

February 21: The grand Opening Exhibition featuring the Philippines (Platinum Fireworks, Inc.) and Spain (Hermanos Caballer).

February 28: A North American vs. European clash between Canada (Fireworks Spectaculars) and Germany (Steffes-Ollig Feuerwerke).

March 7: A sophisticated duel of artistry featuring France (LUX Factory) and Italy (Martarello Group s.r.l.).

March 14: High-intensity displays from Portugal (Pirotecnia Minhota) and the United Kingdom (Pyrotex Fireworx).

March 21: The Grand Finale, featuring the powerhouse of China (Polaris Fireworks) and a spectacular Closing Exhibition by the Philippines.

Beyond the Burst: The Full "Vibe"

In 2026, the fireworks are merely the peak of a much larger story. SM Mall of Asia has curated an experience that goes far beyond the seven-minute show. It’s a full-day ritual where friends meet early to shoot content, walk the waterfront strip, and immerse themselves in the "vibe".

"This is not a one-and-done event. It is social, loud, and built for repeat weekends." 

To fuel your night, MOA offers a staggering lineup of world-class dining options, including Haidilao, Rico’s Lechon, Olive Garden, Yakiniku Like, Itallianis, and Dessert 39, ensuring the experience is as delicious as it is dazzling.

Plan Your Experience

The magic begins every Saturday at 7:30 PM from February 21 to March 21, 2026.

Feb 21, 28, March 7 & 14 | March 21 (Grand Finale) 

Patron | ₱3,000 | ₱3,000 | 

VIP | ₱800 | ₱1,000 | 

Gold | ₱500 | ₱600 | 

Silver | ₱200 | ₱250 |

(For block reservations, contact: 0945 379 1503 or 0975 483 4946).

A Legacy of Excellence

As SM Supermalls celebrates 40 years of evolving with the Filipino people, this competition stands as a testament to their commitment to redefining urban life. With 89 malls across the country, SM continues to be the place where generations connect and world-class lifestyle experiences come to life.

Don't just watch the sky—experience the magic above us.

The Heartbeat of a Nation: SM Supermalls and the Unstoppable Rise of the Filipino Entrepreneur

 

Wazzup Pilipinas!? 

February 2026 marks a seismic shift in the Philippine retail landscape. It is the month where the "backbone of the economy" finally takes center stage. In a powerful display of synergy, SM Supermalls has joined forces with the Department of Trade and Industry (DTI), Philstar Media Group, and Go Negosyo to ignite a movement that is about far more than just business—it is about the soul of Filipino innovation.

This isn't just a series of events; it is a purpose-driven mission to ensure that Micro, Small, and Medium Enterprises (MSMEs) don't just survive in an evolving economy—they thrive, scale, and conquer.

Mentorship on Fire: Go Negosyo’s 3M on Wheels

The journey toward greatness begins with the right guidance. On February 25, the hustle and heart of Filipino entrepreneurs will descend upon SM Megamall for Go Negosyo’s 3M on Wheels.

This is mentorship stripped of the boardroom stiff-collars and brought directly to the people. Aspiring and established entrepreneurs will engage in free, one-on-one coaching with industry titans. Whether it is mastering the art of digital transformation or the grit of financial scaling, this "quick-stop" platform provides the sharp edge needed to compete in a globalized market.

The Grand Showcase: DTI’s National Trade Fair

From February 18 to 22, the Megatrade Halls will transform into a cathedral of Filipino craftsmanship. The DTI-Bagong Pilipinas National Trade Fair is where sustainability meets high-end design.

Visitors will witness the future of industry:

Eco-Conscious Innovation: Furniture and fashion birthed from coconut materials, engineered bamboo, and natural fibers.

Heritage Reborn: Intricately handcrafted apparel and accessories from indigenous tribes, proving that Filipino roots are the strongest foundation for modern style.

Immersive Culture: Beyond the stalls, the fair pulses with live product demonstrations and cultural workshops that celebrate a heritage built on creativity.

Love Local, Grow Global: Philstar’s NakakaLocal Bazaar

The celebration of local pride takes a scenic turn as the Philstar NakakaLocal Bazaar heads to the mountains. From February 27 to March 1, SM City Baguio will host a curated selection of homegrown gems.

Following its massive success in Cebu, this bazaar is a testament to the power of media and retail collaboration. It bridges the gap between the small-town creator and the national audience, fueling a movement that encourages every Filipino to "love local" so our brands can eventually "grow global".

"Filipino MSMEs aren’t just participating in the future of business. They’re shaping it." 

A Legacy of Growth

With 89 malls nationwide, SM Supermalls has evolved into more than just a developer; it is an incubator for dreams. By providing market access and mentorship, SM ensures that every booth tells a story of passion and perseverance.

This February, the message is clear: when the giants of industry and the government stand behind the entrepreneur, they don't just build businesses—they build a resilient nation.

Are you ready to be part of the journey? Visit msme.smsupermalls.com or reach out to customercare@smsupermalls.com to join the revolution.

The Two-Wheeled Revolution: How SM Supermalls Transformed a Pandemic Crisis into a National Movement

Wazzup Pilipinas!? 

In the dark early days of the pandemic, when public transportation ground to a sudden and terrifying halt, millions of Filipinos found themselves stranded. The vital arteries of the city were severed, leaving households struggling to reach even the most basic essentials. But in this moment of profound isolation, a silent hero emerged on two wheels: the bicycle.

Recognizing that biking had become a literal lifeline for the community, SM Supermalls stepped forward to turn a desperate necessity into a nationwide revolution for Active Mobility.

From Parking Spots to a National Infrastructure

What began as a simple, heartfelt response to help cyclists pick up groceries has evolved into a massive, integrated bike program spanning every single SM mall in the country. Under the visionary leadership of the mall giant, the landscape of Filipino travel has been permanently reshaped.

A Sanctuary for Cyclists

SM didn't just provide space; they created a sanctuary. Their properties now feature a sophisticated ecosystem of biker-friendly amenities designed for safety and dignity:

Dedicated Repair Stations: Equipped with essential tools to keep riders on the move.

Sustainable Protection: Bike racks are padded with upcycled rubber tires to protect frames from scratches.

Intuitive Safety: Clear, dedicated cycling lanes that guide riders safely through busy urban centers.

Elite Amenities: In many locations, the experience is elevated with bike lounges, showers, and lockers, treating cyclists as first-class citizens of the road.

A Record-Breaking Triumph: The 2025 Mobility Awards

This relentless pursuit of a biker-inclusive Philippines has not gone unnoticed. In a historic sweep, SM Supermalls and its CSR arm, SM Cares, have captured the trust of the nation and the highest honors in the industry.

The Medal Count

SM secured a staggering 36 total wins from the Department of Transportation (DOTr) and the Mobility Awards. The haul includes:

1 Gold Citation 

11 Silver Citations 

22 Bronze Citations 

The Department of Transportation (DOTr) lauded SM’s "Pedal Power 2025" as a Notable Advocacy Program, citing the company's innovation and long-term commitment to making active transport safer for every Filipino.

More Than Transport: A New Way of Life

"Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino," says Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing.

Through collaborations with local biking communities, SM malls have become "beloved places" where cycling is celebrated as both a sport and a lifestyle. Tenants have even adjusted their operating hours to accommodate cycling groups, ensuring that the mall is a true home for those who choose the pedal over the piston.

The Future is Rolling

As SM Supermalls celebrates 40 years of evolution, their commitment to the future is clear. They are moving beyond traditional retail to redefine urban life, ensuring that as the country moves forward, it does so sustainably, inclusively, and safely.

The message is loud and clear: in the pursuit of a greener, healthier Philippines, SM is leading the pack.

The Frozen Frontier: SM Transforms Malls into Arenas of Champions

 

Wazzup Pilipinas!? 

In the heart of tropical Manila, a silent revolution is unfolding—not on the streets, but on the ice. SM Supermalls, long the cornerstone of Filipino urban life, has pivoted from a retail giant into a powerhouse for grassroots sports development. Through the third local hosting of the Southeast Asian (SEA) Open Short Track Speed Skating Trophy, SM is proving that champions aren't just born; they are forged in the high-stakes, sub-zero environments of their world-class rinks. 

A Record-Breaking Triumphal Return

The 2026 SEA Trophy marked a historic milestone for the Philippines, signaling a "pivotal moment" for local winter sports.  This year’s event was more than a competition; it was a spectacle of growth and national pride:

Unprecedented Scale: The tournament saw its largest-ever turnout, with 90 athletes aged 6 to 24. 

International Reach: Competitors descended upon Manila from eight nations, including Thailand, Singapore, China, India, and Indonesia. 

The Philippine Sweep: The home team delivered a masterclass in speed and precision, hauling in a staggering 29 medals (12 gold, 11 silver, and 6 bronze). 

"This year marks our highest turnout yet, along with the country’s strongest medal haul to date," says Joseph Silva, Senior Assistant Vice President for SM Skating. "We see this as a pivotal moment to spotlight the potential of our young, emerging athletes." 

Beyond the Podium: A Platform for Evolution

While the medals glitter, the true value of the SEA Trophy lies in its role as a "development platform." By transforming the Olympic-sized rink at SM Mall of Asia into a professional arena, SM provides emerging skaters with an entry-level international stage that is both structured and supportive. 

Nikki Cheng, President of the Philippine Skating Union, emphasizes that the exposure is transformative:

"They gain more than a chance of winning medals. They attain access to a professional arena, exposing them to different styles of athleticism." 

Backed by the International Skating Union (ISU) Development Commission and the Philippine Sports Commission, the event fosters a culture of coaching exchange and cross-border collaboration that is essential for global competitiveness. 

Homegrown Heroes and Global Prospects

The impact of SM’s "holistic approach" is best seen through the individual lives it has changed.  The rinks have become a "home" where talent is honed into excellence:

Hans Buemio: A SEA Games podium finisher who began his journey at SM. He has now made history as the country’s first homegrown speed skater to qualify for the ISU Junior World Cup series. 

Bingzhen Dai: An emerging talent from China who has spent the last two years training within SM’s facilities, proving the rinks serve as a regional hub for excellence. 

A Legacy of Winning

With 89 malls across the Philippines, SM Supermalls is no longer just a place to shop—it is "Where Winning Begins." Through its Sports and Leisure Center (SLC), SM is revolutionizing fitness and sports engagement, providing inclusive pathways for the next generation of Filipino "greats" to reach the world stage. 

As the dust—or rather, the ice shavings—settles on the 2026 SEA Trophy, the message is clear: the Philippines is no longer a spectator in the world of ice sports.  It is a contender.

The Green Revolution Returns: SM Supermalls Ignites a Nationwide Matcha Fever

Wazzup Pilipinas!? 

MANILA, Philippines — Prepare your palates for a sensory explosion as the emerald tide returns! Building on the thunderous success of last year’s inaugural event at the Mall of Asia, SM Supermalls is officially back with a larger-than-life, high-octane experience: Matcha Fest 2026.

This isn't just a festival; it is a nationwide takeover. SM is transforming its iconic spaces into high-energy hubs of discovery, community, and lifestyle, proving once again that the mall is the ultimate destination for the modern Filipino. From the heart of Manila to the vibrant streets of Cebu and Davao, a shared passion for the legendary Japanese green tea is bringing thousands together in a celebration that is—quite literally—All For You.

A Symphony of Bitter & Sweet: The Regional Takeover

Across the archipelago, local vendors and specialty cafes are showcasing unparalleled creativity, offering everything from traditional whisked variants to avant-garde desserts.

Cebu: The First-Ever Matcha Fest at SM J Mall

When: February 1 to 15 

Where: Upper Ground Level Atrium 

The Vibe: A masterclass in matcha culture. Celebrated brands like Atelier Matcha, Kasa Brew, and No Bitter Feelings lead a lineup that blends modern mixology with decadent treats.

Don't Miss: Hands-on Make Your Own Matcha Workshops (Feb 7 & 11) and the romantic Love Beats with Moni-Moni on Valentine’s Day.

Davao: Find Your Match-a at SM City Davao

When: February 1 to 10 

Where: Annex Event Center 

The Vibe: Tailor-made for the "month of hearts," this event invites couples to bond over a shared love for the leaf.

The Menu: Featuring heavy hitters like Matcha Ureshi Bar and Matcha Baby, patrons can dive into "Dirty Matcha" for a caffeine punch or savor elite Uji matcha straight from Kyoto.

Metro Manila: Sophistication at SM Podium

When: February 5 to 8 

Where: 2nd Level Atrium 

The Vibe: Where matcha meets high-fashion lifestyle. Savor creations from Hakone Matcha, Maison Midori, and Kyoto House while vibing to live DJ sets.

Extra Perk: Shop for curated accessories, perfumes, and trinkets while you sip.

CDO: Extended Bliss at SM CDO Downtown

When: February 6 to 28 

Where: 5th Level 

The Vibe: For those who can't get enough, CDO offers nearly a full month of matcha madness.

The Highlight: Unique local fusions, including leche flans drizzled in rich matcha sauce.

More Than a Flavor, It’s a Movement

"SM Supermalls’ Matcha Fest is more than a celebration of flavor, but a toast to creativity, culture, and local businesses." 

Whether you are a longtime connoisseur or an enthusiastic newcomer, the 2026 festival is a testament to SM’s evolution. As one of Southeast Asia’s largest mall developers, SM Supermalls continues to redefine the "everyday destination," building spaces that grow with the community and celebrate the passions of the Filipino people.

Join the green revolution and discover why Matcha Fest 2026 is the most talked-about event of the season. Only at your most loved mall—SM.