Art Explodes into Life at SM Supermalls with "Art for Everyone": A Grand Celebration of Filipino Creativity

Wazzup Pilipinas!?

This July, the halls of 18 SM Supermalls across the country will no longer just echo with the sounds of footsteps and shopping bags—they will pulse with the vibrant rhythm of brushstrokes, sculpted dreams, digital visions, and photographic moments frozen in time. SM Supermalls has once again thrown open its doors to Filipino artistry, unleashing Art for Everyone—a powerful, month-long tribute to the soul of a nation brimming with creativity, resilience, and boundless imagination.

From Gold to Glory: A Movement Reborn

Following the overwhelming success of the 2024 SM Art Market, which garnered the Gold Stevie® Award for Innovation in the Use of Events, SM Supermalls proves that this was never a one-time feat—it was the start of a cultural movement. That acclaimed initiative featured over 1,200 Filipino artists and more than 4,000 stunning artworks, a dazzling showcase of local talent that turned shopping malls into art sanctuaries.

Now, with Art for Everyone, SM is turning up the volume—not just spotlighting art, but embedding it into everyday life. Participating malls are being transformed into living, breathing art spaces where creativity isn't just admired—it’s celebrated, experienced, and lived.

“This isn’t just a display—it’s a declaration,” says one returning artist. “We’re not just hanging paintings; we’re reclaiming space for the Filipino spirit.”

Malls as Museums: Art in Every Corner

From the cool highlands of Baguio to the urban pulse of North EDSA, and from the coasts of Cebu to the heart of Iloilo, SM’s malls are becoming open galleries—accessible, inclusive, and transformative.

Guests can walk into any participating mall and be transported into a kaleidoscope of mediums: expressive paintings, emotive photographs, compelling sculptures, thought-provoking digital art, and everything in between. It's a sprawling, nationwide art odyssey that welcomes everyone—from curious mall-goers and aspiring artists to seasoned collectors and cultural advocates.

And yes, there’s art for all ages—with interactive activities, live demos, and artist meet-and-greets that make this not just an exhibition, but a fully immersive artistic encounter.

Spotlight on Community, Culture, and Commerce

This initiative isn't just about aesthetics—it's about empowerment. For local artists, especially those still emerging, Art for Everyone is a lifeline and a launchpad. It bridges art and audience, providing exposure, appreciation, and—crucially—income.

“Last year, I sold my first painting at SM,” shared a young artist from Angono, Rizal. “It wasn’t just money—it was validation. Now, I’m back, bolder and more inspired.”

It’s this kind of impact that positions SM Supermalls not only as a retail giant but as a true patron of Filipino culture. In a country where art often takes a backseat to economics, this corporate-driven initiative provides a rare and powerful fusion of business and cultural advocacy.

Where and When to Experience the Magic

The beauty of Art for Everyone is that it’s everywhere. Check the schedule below and mark your calendars:

SM City Clark & SM J Mall – July 1 to 14

SM Lanang – July 7 to 16

SM City Baguio – July 13 to 26

SM Seaside City Cebu – July 14 to 31

SM City Sorsogon, Iloilo, Bacolod – July 15 to 31

SM Center Dagupan – July 16 to 30

SM City Baliwag – July 18 to 31

SM City Dasmariñas & CDO Downtown – July 20 to 30

SM City Santa Rosa, Center Angono – July 21 to 31

The Podium – July 22 to 27

SM City North EDSA – July 25 to 31

SM Aura – Special extended run from August 15 to 24

Each venue brings its own flavor, featuring both regional artists and national talents, so expect diversity in form, theme, and storytelling.

A Call to Feel, Discover, and Be Inspired

In a world often dulled by algorithmic distractions and mass-produced content, Art for Everyone invites you to feel again—to pause, to reflect, and to connect with the raw, authentic voices of Filipino artists.

Whether you find yourself staring into the eyes of a painted portrait, captivated by the flow of abstract lines, or marveling at the detail in a hand-carved sculpture, remember: this is more than art—it’s the heartbeat of our nation.

So bring your family. Invite your friends. Explore with open eyes and leave with a full heart. Because when art takes over our everyday spaces, it doesn’t just decorate—it transforms.

For more information, artist spotlights, and real-time updates, visit smsupermalls.com or follow your favorite SM mall on social media.

Let your journey into Filipino art begin. Art for Everyone is here—and it’s a masterpiece in the making.

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