Wazzup Pilipinas!?
MANILA, Philippines — Hair Works of Cosmetique Asia Corporation redefined hairstyle and hair care with 33rd Grand AdClash’s Integrated Marketing Communications (IMC) campaign pitches as graduating students from the Polytechnic University of the Philippines - Manila under the Advertising and Public Relations (ADPR) department presented their well-researched insights, creative big ideas, and strategic executions at Robinsons Galleria last June 26, 2025 for their final bow as college students.
Pinaka Swabeng Teams of 33rd Grand AdClash
Each team came prepared, ready to show their full POGItential in front of the experts. Ideas and talents shone at the stage as different stories were presented, campaigns highlighted the strengths of Hair Works products and how the brand can build emotional connection among its consumers.
After the blazing grand showdown, DAUNTRES prevailed at the end as this year’s 33rd Grand AdClash champion. They dominated and bagged all the special awards, particularly the Pinaka Swabeng TV Commercial, Radio Advertisement, Jingle, Print Materials, Digital Activation, Offline Trade Activations, Media Plan, and IMC Campaign Awards. Two of their presenters, Mr. Rammuel Samonte and Mr. Jose Luis Jasa, won the SwaBEST Presenter Award, and their adviser, Prof. Jhun Lacambra, was named the SwaBEST Adviser.
UNIDOS also gave a good fight as this year’s first runner-up. S1NAGTALA won second runner-up, and bagged the Pinaka Swabeng Behind-the-Scenes consolation award, while their presenter Ms. Cristalyn Española, won the SwaBEST Presenter Award. Securing the third runner-up was S1DLAK, who also won the Pinaka Swabeng Early Bird and Cheer Consolation Awards.
After being hailed as the 33rd Grand AdClash Champion, Mr. Jhonathan Orlanda, who led DAUNTRES’ victory, said that “every time na gumagawa kami ng campaign, laging tested ‘yung talent and skills namin, but this specific project tested our emotions and everything.” Emphasizing how this final pitch is not just a test of knowledge and creativity but also a challenge to the relationships within the team.
Recognizing Team Behind the Spotlight
This year’s clash would not be possible without the junior’s dedication, and an ever-dedicated overall project head, Ms. Angela Aurel, who shared her thoughts during the preparation of the event, “the real challenge is how you respond and stay grounded in the middle of it all,” instilling that despite all the chaos of managing an event, it is important to learn how to control your actions and handle matters professionally.
Behind the hard-working organizers is a mentor who guided every step of the way, Ms. Jamille Vergel de Dios, the 33rd Grand AdClash Adviser who shared her learnings while organizing this event. She stated that “may hunger talaga [sila] to give a better event, to raise the bar from the previous years,” pointing out the desire of the organizers to produce a top-notch event.
Grand AdClash SwaBEST Buddies
This event can’t leave a blank note for the partners who helped mount this event, including Robinsons Galleria as the lead venue partner, Lunán Co-working Space and Study Hub as the official co-working space and study hub partner, JBL Philippines as the official audio partner, Honor Philippines as the official tech partner, Comm&Sense as the official agency partner, Legazy Custom Prints as the official apparel partner, UFC Overload as the official platinum brand sponsor, and McDonald’s Philippines.
Various media outlets amplified this event’s reach, especially the Manila Bulletin, Manila Standard, and The Philippine Star as lead media partners; WazzupPilipinas.com, Monster RX93.1, Edge TV Philippines, EntrePinas TV, and The Communicator as media partners; and Journal Online and PUP The Catalyst as media support.
The organizations that made sure that scholars are involved in this journey, ALAS TRI-AD, 2DVERSE, DIAL-1N, ABANTRES, S1DHI, S2DIO, and PUP COC Student Council as official organization partners; and S1DHAYA, THE UN2LD, D3VIATE, ANG P1NTIG, and ADPROS as lead organization partners. This event is also brought to you by T1NDIG-SINING, 1DOLO, PUP Circle of Research Enthusiasts, and PUP Communication Society.
Follow the Grand AdClash on social media and visit their website to stay updated on upcoming events.
#33rdGrandAdClash #BeTheSwaBEST #TapIntoTruePOGItential
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The Grand AdClash is an annual case competition for fourth-year students of the Polytechnic University of the Philippines - Department of Advertising and Public Relations (PUP-DAPR). This competition aims to assess and showcase the students’ acquired knowledge and skills throughout the program by developing an Integrated Marketing Communications (IMC) campaign.
DAUNTRES (BAPR 4-3D) receiving their awards together with the key people from Cosmetique Asia Corporation, Mr. Janssen Co, CEO (second on the right), Ms. Jane Co, VP for Marketing and Purchasing (third on the right), and Mr. Timothy Chuongco, COO (first on the right). Prof. Jhun Lacambra (left) is also present to join his advisee.
Panelists of 33rd Grand AdClash receiving their certificate of appreciation. Mr. Eric Cabahug, Creative Director of Comm&Sense Inc. (first on the left), Ms. Min Roldan, Creative Director of DDB Philippines (second on the left), Ms. Eva Buenaviaje, Brand Manager of Cosmetique Asia Corporation (third on the left), Ms. Nanais Hernandez, Senior Strategic Planner of GIGIL (middle), Mr. Timothy Chuongco, Chief Operating Officer of Cosmetique Asia Corporation (second on the right), and Mr. Paolo Sollorano, Digital Lead of Omnicom Group Philippines (first on the right).
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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