A Grand Feast of Vision and Impact Unfolds at MAFBEX 2025 Opening Ceremony

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The Manila Foods and Beverages Expo (MAFBEX) 2025, the country's premier food and beverage showcase, opened its doors with an electrifying and ceremonious celebration that underscored not just culinary excellence, but also a deeper sense of purpose and social impact.

Held under the brilliant lights and anticipation of thousands of eager industry leaders, exhibitors, and food enthusiasts, the grand opening ceremony marked a powerful convergence of business, governance, and advocacy.

From the first note of the Opening Salvo, the stage was set for an unforgettable occasion. With Ms. Gianna Llanes skillfully hosting the day’s proceedings, the audience was taken on a journey that intertwined inspiration, recognition, and ambition.

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Leadership in Motion: Opening Remarks from a Visionary Founder

Mr. Joseph Ang, WSI Founding Chairman, delivered the opening remarks that resonated with both pride and humility. His words captured the evolution of MAFBEX from its humble beginnings into a colossal platform that now bridges international food innovations with Filipino entrepreneurial spirit. His speech did more than open the event—it ignited it with a promise of continued excellence and shared growth.

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Purpose Beyond Profit: Donation to ABS-CBN Foundation

In a deeply meaningful gesture, Ms. Roberta Lopez-Feliciano, Managing Director of the ABS-CBN Foundation, received a symbolic turnover of donation from MAFBEX organizers. This act reminded everyone present that while the expo thrives on commerce, it remains rooted in compassion. The donation will support critical advocacies of the ABS-CBN Foundation, cementing MAFBEX’s role as a catalyst for nation-building.

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Distinguished Voices Take the Stage

The event was graced by powerhouse guest speakers who lent gravitas and direction to the ceremony:

• The representative of Hon. Mayor Imelda Calixto-Rubiano of Pasay City emphasized the importance of private and public collaboration in promoting local industries and ensuring inclusive progress.

• Hon. Secretary Francisco Tiu Laurel Jr. represented by Assistant Secretary Philip C. Young of the Department of Agriculture reaffirmed the government’s unwavering support for initiatives that uplift the agri-food sector. Asec. Young’s message highlighted how partnerships like MAFBEX foster export development and empower farmers and food producers.

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Keynote That Stirred Hearts and Minds

The keynote address was delivered by none other than Senator Mark Villar, who brought with him the wisdom of public service and the foresight of legislative leadership. In a speech that blended policy insights with motivational drive, Senator Villar emphasized the critical role of the F&B industry in national development, calling for greater investment in food innovation, sustainability, and MSME empowerment.

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Tokens of Gratitude: Recognizing the Pillars of MAFBEX

As a gesture of appreciation, tokens were awarded to the distinguished members of the WSI Board and guest speakers.

These individuals were acknowledged not just for their attendance, but for their invaluable contributions to the success and growth of MAFBEX.

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A Symbolic Opening: Ribbon Cutting and More

The ceremony culminated with a MAFBEX Grand Production Number, a vibrant cultural and modern showcase that paid tribute to the country’s rich culinary heritage. It was followed by the Symbolic Ribbon Cutting and Official Opening of the Halls, signifying the start of another epic chapter in the MAFBEX legacy.

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Beyond a Trade Show – A Movement

More than just an expo, MAFBEX 2025 has once again proven itself as a movement—unifying creators, consumers, advocates, and leaders into one formidable force for food, innovation, and nationhood.

This year’s opening ceremony wasn’t just an event—it was a powerful reminder that food, when paired with purpose, can transform communities and shape the future of a nation.

And with its halls now open, MAFBEX 2025 invites the world to experience the best of Filipino flavor, ingenuity, and heart.

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