A Grand Feast Unfolds: MAFBEX 2025 Ignites a Bold New Chapter in Food, Innovation, and Global Opportunity

Wazzup Pilipinas!?

The air is thick with the scent of culinary creativity and the electric buzz of enterprise as MAFBEX 2025—the 19th installment of the Manila Foods and Beverages Expo—throws open its doors at the World Trade Center Metro Manila. Heralded as the Philippines’ premier food and beverage expo, this year's MAFBEX isn’t just an event—it’s a revolution in flavor, innovation, and opportunity.

Now on its 19th landmark year, MAFBEX has once again cemented itself as the unrivaled stage for F&B evolution, where gastronomy meets ground-breaking enterprise and local passion meets global excellence.

A Star-Studded Opening: Taste Meets Tenacity

Setting the tone for this spectacular five-day celebration was Honorable Senator Mark Villar, who graced the occasion as the keynote speaker. His presence signaled a national recognition of the vital role the food and beverage industry plays in economic resilience and cultural diplomacy.

Joining him were key figures from government and foreign missions, including:

Hon. Assistant Secretary Philip C. Young of the Department of Agriculture, representing Secretary Francisco Laurel, Jr.

Ms. Angelica Roa-Yu, Executive Assistant for Social Services, standing in for Pasay City Mayor Imelda Calixto-Rubiano.

Dignitaries from the Diplomatic Corps, reflecting the expo’s growing international gravitas.

The symbolic ribbon-cutting ceremony was further elevated by the presence of Ms. Roberta Lopez-Feliciano, Managing Director of ABS-CBN Foundation Inc., who reaffirmed the foundation's enduring partnership with Worldbex Services International, the powerhouse behind MAFBEX and numerous globally recognized expositions.

A Global Banquet of Innovation

Sprawling across the venue are hundreds of exhibitors, representing both the Philippines’ top-tier F&B brands and renowned international contingents from South Korea, Japan, Poland, Belarus, Malaysia, Taiwan, Thailand, Indonesia, and Vietnam. This rich tapestry of global gastronomy and advanced culinary technology transforms MAFBEX into a marketplace of the future—where tradition meets trailblazing trends.

Attendees can feast their eyes and appetites on:

Live cooking demonstrations

Exciting product launches

Insightful industry talks

Show-stopping competitions, including:

The Culinary Cup: Home Chef

Latte Art Throwdowns

The YHE Competitions

The newly integrated Philippine National Coffee Competitions (PNCC) at the Brew District, spotlighting the National Barista Championship and the National Brewers Cup

A Taste of Tomorrow: Where Business Brews

MAFBEX isn’t just for foodies—it’s a fertile ground for entrepreneurs, restaurateurs, investors, and innovators. With every booth and showcase, MAFBEX 2025 is shaping the future of the F&B industry—one collaboration, one flavor, one innovation at a time.

For just ₱150, visitors can unlock a day-long journey through culinary frontiers. Tickets are available now at mafbex.com. Keep your feeds sizzling by following the event on social media and using the official hashtags:

#MAFBEX, #MAFBEX2025, and #EatsHere

Taking the Feast on the Road

The MAFBEX momentum doesn't stop in Manila. This gastronomic juggernaut is set to roll out across the nation with:

MAFBEX Iloilo: July 17–20 at the Iloilo Convention Center

MAFBEX Cebu: September 11–14 at the IEC Convention Center Cebu

These regional legs promise to elevate regional flavors, support local entrepreneurs, and bring MAFBEX’s global vision to every corner of the Philippines.

In Partnership with Passion

WazzupPilipinas.com, the multi-awarded digital community blog led by its founder Ross Flores Del Rosario, proudly stands as a media partner for all Worldbex Services International events, championing Filipino excellence, culture, and creativity on a global stage.

MAFBEX 2025 is more than just a food expo—it’s the beating heart of a culinary and entrepreneurial renaissance. Whether you're a chef, an investor, or an enthusiastic foodie, this is where bold flavors, business dreams, and cultural pride all come together on one grand, delicious stage.

Welcome to MAFBEX 2025—where the future of food begins.

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