SM Supermalls: The Home of Firsts Just Redefined Your Every Day

Wazzup Pilipinas!?

Step out of the ordinary. Step into a world of firsts.

In a world where comfort can slowly blend into monotony, SM Supermalls dares you to expect more from your everyday experiences. This is not just a shopping mall. This is a portal to the extraordinary—a vibrant crossroads where world-class discoveries, epicurean adventures, and trendsetting innovations await. From trailblazing culinary debuts to fashion revolutions and immersive lifestyle sensations, SM Supermalls is redefining what it means to be your second home—only this one comes with a passport to the world.

Taste Italy Without the Jet Lag

The romance of Italy has landed—authentic, unfiltered, and unapologetically flavorful. SM Mall of Asia proudly hosts the first-ever Asian home of Rossopomodoro, where every Neapolitan pizza tells a story through its charred crust, San Marzano tomatoes, and creamy mozzarella. At SM Podium, Osteria Antica elevates traditional Italian cooking to high art, served within interiors as timeless as the recipes they celebrate.

East Asia Arrives at Your Table

Craving a culinary voyage? SM Supermalls delivers an ensemble of East Asian legends to your plate. Du Hsiao Yueh at MOA revives Tainan’s 100-year-old noodle heritage, while Maple Tree House takes Korean BBQ to the next level with premium cuts grilled to perfection. Paldo at SM Podium fuses elegant Korean dining with masterful precision, while Lugang Café finally graces SM Seaside City Cebu, bringing its iconic Three-Cup Chicken and Xiao Long Bao to the Queen City of the South. Leo Pizza at SM City Fairview reinvents the slice with its bold K-style twist, where comfort meets innovation.

London’s Legendary Burger & Lobster Comes Ashore

History was made at SM Aura with the grand opening of the Philippines’ first-ever Burger & Lobster, a London culinary icon known for its opulent surf-and-turf indulgence. Foodies, your pilgrimage just got shorter.

Fresh Bites, Timeless Cravings

At SM City Lipa, Subway makes its much-awaited Batangas debut, delivering iconic footlongs to a new crowd. Over at SM CDO Downtown, Barkadahan Grill returns with a vengeance, serving Filipino comfort classics perfect for a feast with family and friends.

Style Meets Performance

Whether you're strutting through city streets or breaking a sweat, SM Supermalls equips you with essentials that stand out. Hechter Paris makes a grand entrance at SM Seaside City Cebu with elegant French flair, while The Editor’s Market at MOA curates minimalist fashion for the trend-savvy. At SM City Fairview, Juego pushes boundaries in sportswear design—because form and function should never be separate.

Perk Up and Chill Down

For those who live for the perfect brew or a refreshing dessert, SM has the scoop. Tah-me Frozen Yogurt at SM Seaside City Cebu delivers a tangy-creamy indulgence like no other. Swirl Studio at SM Fairview lets your imagination run wild with customizable sweets, while Coffee Spot serves artisanal brews for the bean-obsessed. And making a sensational debut at SM J Mall: Hoshino Coffee, where Japan’s most beloved hand-dripped coffee and fluffy soufflé pancakes have finally found a home in the Philippines.

And the Firsts Keep Coming…

The future is sizzling with anticipation. Zubaibai Seafood Restaurant is dropping anchor at SM CDO Downtown. Nine Pot is heating things up with its signature Taiwanese hot pot at SM City Clark. SM J Mall is about to become a food haven with Yuki-Kun and Ramen Nagi, both opening their first-ever Cebu branches.

Matcha lovers, rejoice! The Matcha Tokyo is coming to SM City Clark, promising premium ceremonial-grade matcha in every cup and dessert. And at SM J Mall, Salon de Thé—the refined café from French Baker—offers Parisian elegance on a plate.

But it’s not just about dining. Golfers, get ready. The iSwing Golf Arena will redefine indoor play at SM J Mall, merging precision and fun in one high-tech swing.

Every Day is a First at SM Supermalls

No two visits are ever the same. With every new opening, SM Supermalls brings global excitement and local pride to your doorstep. So why settle for the usual, when you can be among the first?

Download the SM Malls Online App on the Apple App Store or Google Play and gain access to exclusive perks, promos, and pre-launch previews.

Stay in the loop with #HomeOfFirsts updates—visit www.smsupermalls.com and follow @smsupermalls across all major social platforms.

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