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Friday, May 9, 2025

SM Supermalls Champions Local Entrepreneurship at SM Dagupan's Bangus Festival

 


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The Bangus Festival in Dagupan, known as the Milkfish Capital of the Philippines, was a celebration of the city's rich culture and hardworking people. SM Center Dagupan took the festival to the next level with its Bangus Festival Food Fiesta and up-to-70% summer sale, proudly showcasing local entrepreneurship through the SM for Micro, Small, and Medium Enterprises (MSMEs) program.


A Feast for the Senses


From April 25 to 30, SM shoppers and festival-goers enjoyed a culinary journey with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products. The event highlighted the importance of MSMEs in regional growth, proving that when local businesses thrive, communities flourish.






Empowering Local Businesses


SM Supermalls' Assistant Vice President for MSMEs, Royce Cabunag, and Department of Trade and Industry (DTI) representatives launched the Bangus Festival Food Fiesta, emphasizing the role of entrepreneurship in community development. The event featured MSMEs proudly displaying their finest bangus products, showcasing the best of local offerings.


A Commitment to Community Growth


"By spotlighting our MSMEs, we're helping bring their passion and products to a wider audience," shared Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. The SM for MSMEs initiative is a cornerstone of SM Supermalls' advocacy to uplift small businesses across the country.


Shopping and Savings


The Bangus Festival Sale offered up to 70% off on summer finds, making it a perfect blend of shopping, savings, and celebration. SM Supermalls continues to empower local talents and traditions, ensuring that Filipino pride and enterprise go hand-in-hand.


Join the Thriving Marketplace


SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join the SM for MSMEs program and grow your business with SM Supermalls today! Visit (link unavailable) to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location.


About SM Supermalls


SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. With a commitment to empowering MSMEs, SM Supermalls is dedicated to helping local businesses thrive across 80+ malls nationwide.

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