Wazzup Pilipinas!?
In the relentless pursuit of a healthier planet, SM Prime stands as a beacon of hope, inspiring Filipinos to join the global movement for cleaner seas and oceans. With an unwavering commitment to environmental stewardship, SM Prime has emerged as a leader in the Philippines, embracing its responsibility to protect the environment and promote sustainable living.
A Tangible Impact
In 2024, SM's mall cleanup initiatives made a significant impact, collecting and diverting 157,425 kilograms of trash from ending up in our seas, oceans, and other bodies of water. This remarkable achievement not only reduces marine pollution but also helps preserve the planet's delicate marine ecosystems. By addressing the solid waste crisis, SM is tackling a critical issue that contributes to greenhouse gas emissions and accelerates climate change.
Collective Strength
SM's success in its advocacy stems from the collective strength and cooperation of its diverse business units. By mobilizing hundreds of dedicated employees and thousands of enthusiastic volunteers, SM ensures that its efforts are extensive, impactful, and enduring. The organization's synergy extends its cleanup initiatives from coastal areas to smaller but equally vital water channels like rivers and esteros.
Collaboration and Partnerships
SM recognizes that achieving cleaner oceans requires collective action. The company consistently partners with government agencies, local governments, and international organizations, including the Department of Environment and Natural Resources (DENR), local government units (LGUs), and global groups like Ocean Conservancy. The annual International Coastal Cleanup (ICC) is a testament to SM's commitment, with the 2024 event marking its 10th consecutive year of participation and largest activation to date.
A Record-Breaking Participation
The ICC 2024 event drew an extraordinary turnout of 23,320 passionate volunteers, highlighting SM's growing influence and the expanding public enthusiasm for protecting our oceans. This momentum continues with regular monthly cleanup activities at SM By the Bay, demonstrating SM's commitment to lasting environmental care.
Join the Movement
SM invites the community to participate in its upcoming significant cleanup drives:
- June 7: World Oceans Day and Philippine Environment Month
- September 20: International Coastal Cleanup Day
- November 24: National Day for Youth in Climate Action
Empowering Filipinos
As SM Supermalls President Steven Tan encourages, "Everyone has a role to play in achieving a cleaner, healthier planet. We invite Filipinos to be active participants in environmental preservation by joining our cleanup activities, segregating waste responsibly at home, and supporting the SM Waste Free Future campaign."
A Brighter Future
Through its unwavering commitment and collective action, SM Prime is shaping a brighter future for the Philippines and the world. Join SM in its mission to protect the environment and promote sustainable living. Together, we can create a cleaner, healthier planet for generations to come.
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