Monday, April 24, 2017

SM Youth Summer 2017 Collection

Wazzup Pilipinas!

The SM Youth Summer 2017 collection looks to Japan’s fun mix of quirk and style.

Everyone seems to be in Japan—it’s the new millennial playground, where the young, hip and travel-obsessed go in search of new inspirations and Instagram fodder. But as far as style goes, the country has always been a great influence to how the youth dress themselves. But anime and J-Pop aside, Japan and all its nooks and crannies—Tokyo, Harajuku, even the less-populated lands of Hokkaido and Niseko—have proven to inspire a great deal of stylish individuals. This inspiration makes up SM Youth’s Summer ’17 collection.

Set in a pitch black yet lantern-lit space, the SM Youth Summer ’17 Collection is inspired by Japanese cuts and prints, Asian minimalism and the stylish quirks of young Tokyo. Eastern-inspired patterns are seen in dark florals and ancient Asian illustrations, while kimono-like cover-ups introduce a Japanese-like silhouette that’s a great, less structured alternative to the common guy’s hoodie or blazer. Asian minimalism is also seen in the collection, with oversized, boxy shirts, shorts and denim jackets done up in solids and spartan stripes. Bringing a jolt of craziness into the collection comes kooky cartoon prints and colors reminiscent of Harajuku’s vibrant, crazy-cool and devil-may-care style, pared down to be palatable to the SM Youth dresser: pop art banana prints, aqua-themed paint splash board shorts, and pastel Tees are just the right punch of sunshine this summer.

The SM Youth Summer ’17 Collection campaign was shot with SM Youth’s Richard Juan and Janna Tee. The collection is a line-up of Asian-inspired summer staples that can be worn on a beach trip, at a city staycation and even on a cool trip abroad.

Until May 31, get P100 on a purchase of any three (3) regular-priced items from Tee Culture, Markus, Tank, Character Brands and Coco Republic Teens.

Visit or @SM_Youth on Twitter and Instagram at for more details.

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