Saturday, November 1, 2014

3rd Customer Loyalty Conference and Expo: Strengthening the Age of Engagement

Wazzup Pilipinas!

With so many competing businesses around, it is but necessary to provide enough reasons why customers should maintain their loyalty to a business establishment. If we could not stop people from trying out other products or services offered by the competition, we can persuade them to go back to us if we provide the better solutions to their needs highlighted by value-added customer service, reasonable price, quality after-sales assistance, and the likes.

The 3rd Customer Loyalty Conference and Expo, held last October 24, 2014 at the New World Hotel in Makati city, recognizes that this is the "Age of Engagement" where everyone should extend extra efforts to understand the significance of  identifying better and more aggressive ways and means to engage customers in order to keep them supporting our businesses.

There were several ideas presented by the many speakers to help key personnel from different companies plot strategies to achieve a more fruitful and harmonious relationship with our customers - the real reason why we are in business, and why we stay in business.

Companies that provide significant solutions for loyalty and rewards programs were also around to give the delegates an opportunity to network and eventually try out their products and services. The event is intended to offer prominent solutions to many requirements that would enable us to offer our customers a more engaging experience with us.

Ex-link Events, in partnership with the Philippine Marketing Association, were the organizers of the event and recognizes that the Loyalty and Rewards Program is the best tool in gathering consumer data and behavior in terms of interaction with brands. Studies state that a Loyalty and Rewards Program can increase sales and customer retention from 5% to 20% depending on how these programs fit to the target consumers. It will be a permanent force to help companies survive the grueling business competition.

International Speakers were Mark Mullinix, Founder and Managing Director of Loyalty Advantage, a full-service loyalty, marketing and consulting company, who talked about Creating Evangelists: The ROI of Engaging your Loyal Customers,  and Andrew Roth, President and Co-founder of Perx, a leading mobile loyalty platform in Southeast Asia who talked about Power-up: Using Location Analytics to Make Your Loyalty Program Effective.

Some of the local Speakers were Yayu Javier, President of Philippine Marketing Association & COO of Avanza Inc.who shared about Age of Engagement: Loyalty Programs and Campaigns Today, Jojo Ajero, Founder & CEO of XSite Solutions, and former Head of Marketing of Chowking whose topic was
The Phablet Era: Effective Use of Mobile Apps in Engaging Your Customers, and Michelle Patel, First Customer Experience Advocate and Founder of SatisFIND, who talked about Customer Experience: Creating Magnetic Touch Points.

Some participating companies are: Networld Capital Ventures - PJ Lhuillier, Maynilad Water Services, Inc., Multiflex RNC, Philippines, Toby's Sports, Pilipinas Shell Petroleum Corporation, CBCI, Cosmocare, EBG Supermarket Stores Corporation, Malayan Insurance, BDO Unibank, Inc., Hub Stores and Services, Hyundai Asia, Concepcion Carriers Airconditioning, Red Ribbon Bakeshop, Unilever Philippines, Jollibee Foods Corporation, GHL Systems, Philippines, Petron Corporation, Enjoy Philippines, William Tan Ent – Caltex Palawan, First Vita Plus Marketing Corp, Chevron Philippines, Brother International Philippines Corporation, CitiBank N.A, Enjoy Philippines, Zing Rewards.

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1 comment:

  1. Thank you for sharing information about such a useful conference related to customer support, which was held with the participation of such professionals. I liked the points outlined, but recently I read even more helpful tips on on how to improve customer support for different types of businesses. Using a quality support service can improve customer satisfaction.


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