Friday, September 19, 2014

The Beetle: An Automotive Icon of Volkswagen

Wazzup Pilipinas!

The Beetle is an icon. It has inspired countless stories all over the world, Hollywood included. It is a story by itself. The success story of the Volkswagen Beetle has played no small role in making it an icon of automotive history. The new generation now bridges the gap from old and familiar to new lifestyles. With a new design and the latest technologies, the Beetle reveals itself as a car of the 21st century – bolder, more dynamic and truly engineered to play.

“The Beetle has always been special to me. I first learned how to drive with a Beetle and will always have fond memories, as I’m sure many Filipinos do. And now, the new Beetle is made easier to own with the introduction of our newest variant; making the most iconic car more accessible to Filipinos”, said Mr. JP Orbeta, president of Automobile Central Enterprise, Inc. (ACEI), the official importer and distributor of Volkswagen cars in the country.

Volkswagen continues its intelligent downsizing and transfers new forward-looking TSI technology to even smaller displacements with the new 1.2 TSI. TSI engines are well-known to be highly efficient and low in emissions, the new Beetle’s 1.2 TSI variant provides suitable driving performance and economy.

Beetle 1.2 TSI
175 Nm at 1400 rpm
105 Ps at 4500 rpm
6-speed M/T

The Jetta Sport Edition

Volkswagen has re-conceptualized, restyled and re-dimensioned the Jetta – a car that has been successful on all continents (over 9.6 million units sold). The Jetta is very appealing as a high-end, spacious and sporty saloon with maximum active driving performance.

Now the Jetta comes in a special Sport Edition which offers stylish accessories such as front and rear spoilers, side skirts, tailgate spoiler and an exhaust trim that complement the dynamic drive of its 2-liter turbo direct inject diesel engine.

Jetta Sport Edition 2.0 TDI*
280 Nm at 1750-2750 rpm
110 Ps at 2750-4200 rpm
5-speed M/T

“The Jetta successfully combines elegance and sportiness in a compact sedan at an affordable cost, without having to compromise quality, innovation, fuel efficiency. With the introduction of our limited Jetta Sport Edition variant, there are now more options to choose from” said JP Orbeta, president of Automobile Central Enterprise, Inc. (ACEI), the official distributor of Volkswagen cars in the country.

A preview: The Golf GTI
The highlight of the Volkswagen press conference is Mr. Simon Loasby’s presentation. Holder of a Masters Degree in Design from the Royal College of Art in London, Simon started his career in 1991 and in 2001, he moved to the Volkswagen Group’s headquarters in Wolfsburg. In 2008, he was asked to take up a new position of Director of Design for Volkswagen China – a role that gives him responsibility for all design activities.

Simon flew in for the Philippine International Motor Show (PIMS) to explain the design concept and philosophies of Volkswagen, focusing on the evolution of the Golf GTI. His session culminated in the preview of the Golf GTI – from drawing to actual car, which will be on display throughout PIMS.

Aside from the new Beetle 1.2 TSI, the Jetta Sport Edition, and the Golf GTI, Volkswagen carries its full model line-up starting with the Polo Sedan – your first German car, Touran – your active lifestyle experience, Tiguan – the ideal travel companion for both city and rough terrain, and the Touareg – delight in the pursuit of success.

For more details about Volkswagen, visit the Volkswagen BGC showroom located at 28th Street City Center, Bonifacio Global City. For more information on Volkswagen or to request for a test drive, you may call +632 4594562, or visit or email

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