SM Supermalls and PNP Partner to Combat Cybercrime

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An important collaboration has been forged between SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) to promote public awareness and combat cybercrime. The partnership was formalized with a Memorandum of Agreement (MOA) signing on September 2, 2025, at the SM Supermalls Headquarters in Pasay City.

A United Front for a Safer Digital World

This alliance signifies a strengthened commitment from both the private and public sectors to protect Filipinos from online threats. SM Supermalls, recognizing its role in public safety, has joined forces with the PNP-ACG to champion cybercrime prevention. As part of the agreement, SM Supermalls and SM Cinemas will dedicate free airtime on their cinema and LED screens nationwide to broadcast the PNP's educational campaigns.

These campaigns are designed to do more than just inform; they aim to educate millions of mall-goers about the dangers of cybercrime, encourage responsible online behavior, and inspire a proactive approach to digital safety within the community. According to Engr. Junias M. Eusebio, Vice President for Operations at SM Supermalls, the company's mission is to provide a secure environment both offline and online.

A Call to Action

The PNP-ACG, which is the national unit responsible for preventing and combating cybercrime, stressed the critical importance of public engagement in maintaining peace and order in both the physical and digital realms. PBGen. Matthew P. Baccay, the PNP Acting Director for Investigation and Detention Management, delivered a message of support for this nationwide advocacy, urging for safer and more responsible digital communities.

This partnership is an extension of SM's broader mission to support government services and build safer, more informed communities. Through its Government Service Express (GSE), SM has already been bringing essential government services, such as ID applications and business registrations, closer to communities by hosting one-stop hubs in its malls. This new collaboration with the PNP-ACG is another step in that direction, aiming to empower Filipinos with the knowledge they need to stay safe online.

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