Tuesday, August 6, 2013

Kuya Paolo Pingo : Smile Ka Din, Konti Lang

Wazzup Pilipinas!

McDonalds' latest commercial has gained popularity, both positive and negative, and I'm not talking about the previous Minions toy craze collectables found on every happy Meal, or even the Smurfs 2 collectable toys that they followed next (but not as cute as the Minions toys).

What I'm really referring to is Kuya Paolo Pingo - yeah ....that character that depicted a somewhat.... himself.... which caught the attention of many viewers as to how to react appropriately to the commercial. From being sexist II meant to say racist - aftershock of that Chito Miranda video scandal) to "getting sympathy or pity from the mass audience", there has been a lot said about the new TVC of McDonalds.

But it was for me touching indeed. Heartwarming to say the least. Well, the intention was to indeed create a discussion among the people who will watch it for the first time, and share the experience among friends and colleagues - by tapping onto the subconsciously "good" personality of people.

Out from that commercial came memes (as with other popular topics online).... In majority, these memes were not designed for the purpose of attacking the commercial or even the lead characters portraying the roles of brothers.

It was endearing and oh so cute as many tried to create their own version of giving out just the right "Konti Lang" smile!

Kuya Paolo already had an invite for a TV show guesting and  I'm positive that there would be more of that coming soon for he offers something unique that only the people behind the McDonaldsTVC were able to present so charmingly possible.

I hope "kahit konti lang", that he gets a shot of fame soon after this splendid big break he has already accomplished. 

Kudos to the creators of the TVC, and more power to Kuya!

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