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Thursday, January 7, 2016

BAYAW for President VS Governor Gary Palan, Congresswoman Mimi Hasa and Mayor Delly N. Sha


Wazzup Pilipinas!

"Dear big news network na hindi News5,

Mas mataas na nga ratings niyo, ang laki naman ng budget ninyo, mas malalaki ang sahod niyo, at mas marami kayong tao. Konting originality naman. Grabe na nga kayo maka-delihensiya sa ads. Mukhang namimihasa na kayo e. 'Wag naman pong garapalan. ‪#‎BayawTheOriginal‬" - Lourd De Veyra

Under News5, Rodolfo "Jun" Sabayton plays a nuisance candidate running under B.A.Y.A.W. or the Bagong Alyansang Ayaw sa Walang Hiya platform.It is actually an advocacy campaign to help the electorate choose which candidate is best qualified to lead the country for the next six years.

But rather than just come up with a mere static slogan with a limited shelf life that is not likely to go beyond a briefly trending hashtag, the News5 team decided to go with something more interactive, something that voters could better relate to, something that will stick to people’s consciousness before, during and after the election campaign period.

Thus, the “B.A.Y.A.W. for President” campaign was born.

Pero diretsahan na tayo. GMA 7 daw ay nanggaya ng konsepto sa kanilang latest na political campaign in the person of Governor Gary Palan portrayed by Michael V or Bitoy. Madaming characters lang (Congresswoman Mimi Hasa for Na-mimihasa and Mayor Delly N. Sha for delihensiya) and using Michael V's impersonation talent. Binanggit na ni Generoso Cupal sa last episode ng kotrabando yung character eh. Halata na nasaktan ang team kontrabando. Buhos buhos yun effort pero ginaya lang. Sayang talaga.



But I don't think may diretsahan ding gayahan na nangyari. Magkaiba ang concept. Impersonation has been the forte of Michael V and since napapanahon na election period kaya gumwa sila ng ganun add. For TV5, as far as I know, they created a personality and made him as if he is running for a government post. TV5's approach is more on comedic end while GMA is through satire. Yung sa GMA ay pagpapakita ng iba't-ibang klase ng pulitiko with costume.

Ok lang yang gayahan kung pagpapakalat naman ng awareness sa mga katiwalian ng gobyerno. Wag na maghilahan pababa. Dapat nga gumawa din ng mala-bayaw ang lahat ng network. Hindi naman pagalingan to. Tulong tulong sa ika wawala ng kurapsyon.


80's pa lang ay uso na sa bansa natin ang ganitong satire. Naiiba lang depende na din sa uso sa henerasyon ng gagawa. Ngayon, uso na ang internet at social media kaya ito target ng mga ganito. Pero ang bottomline di na bago ang concept na to at ang mahalaga advocacy to iisa lang layunin.

At kung originality lang naman eh hello kay Juana Change, Jon Santos, Leo Martinez, Tessie Tomas et al..

Medyo nababawasan na rin ang paghanga ko sa grupo na ito, All this time, di rin sila iba sa binabatikos nila - Hello "Ramon Bautista" and those silly fist bumps in the Mar Roxas video campaign. Kaya lately wala na akong gana manood ng Kontrabando. Wala na din sila minsan sa hulog.

Kasi ang bottomline ay for the good naman habol ng mga ganitong ads para sa voters, so the more na marami gagawa at magiging aware the better. Unless hindi yan ang pinaka goal ng team Bayaw?
Tigilan na ang paghihilahan baba stop crab mentality.

If the target is awareness, then let's be happy that more people can get the message. But if the target is just ratings, then cut the crap and just tell it straight.

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