The Digital Graveyard Reclaimed: How Cyberzone is Leading the Charge for a Greener Tomorrow

 Wazzup Pilipinas!? 

For too long, our old lives have been gathering dust in the dark corners of our homes. That cracked smartphone from three years ago, the tangled nest of frayed charging cables, and the ancient tablet that will never power on again—these aren't just clutter; they are a silent environmental ticking clock. But a movement is stirring within the halls of SM Supermalls, turning the tide against the rising sea of electronic waste. 

Through a powerhouse partnership between Cyberzone, SM Cares, Smart Communications, and PLDT Home, the act of "throwing away" tech has been transformed into a mission of restoration. 

A Monumental Achievement: 14,000kg and Counting

The numbers speak of a community that was waiting for a solution. Since the nationwide rollout began in June 2024, the results have been nothing short of staggering: 

14,327 kilograms of electronic waste have been successfully diverted from landfills. 

89 SM Supermalls currently host these vital lifelines for the planet. 

69 dedicated drop-off points are located directly within Cyberzone areas, making disposal as easy as shopping for a new upgrade. 

This isn't just about cleaning out drawers; it’s about a systematic shift in how we live. Instead of allowing hazardous materials to seep into the earth, these collection bins ensure that every circuit board and battery is properly segregated and handled responsibly. 

Why It Matters: Beyond the Gadget

As technology evolves at breakneck speed, the "old" is often forgotten. Patrick Pacla, Vice President for Cyberzone Operations and Marketing at SM Supermalls, emphasizes that being a tech destination comes with a profound responsibility. 

“Everyone has a role to play, and Cyberzone is committed to making it simpler and safer to do the right thing, so tech does not end up harming the planet.” 

This initiative, rooted in the #TechWeLikeZoneWeLove promise, proves that convenience and sustainability can coexist. By placing these bins in the heart of the mall experience, Cyberzone has turned a complex environmental problem into a simple, everyday habit. 

A Future Without Waste

The journey doesn’t end at 14,000 kilograms. This vision for an #SMWasteFreeFuture is built to grow. As new SM Supermalls open their doors, the network of e-waste collection bins will expand alongside them, ensuring that the next generation of tech users has a clear path toward responsible consumption. 

What can you do today? Don't let your old electronics become a burden to the earth. The next time you head to Cyberzone for the latest gear, bring your "digital graveyard" with you. 

Find a bin: Look for the dedicated collection boxes at participating SM Supermalls and Cyberzone branches. 

See the impact: Curious about where your old tech goes? Watch the journey here. 

Stay informed: Follow SM Cyberzone on Facebook, Instagram, and TikTok for the latest updates on their green mission. 

Together, we can ensure that the technology we love today doesn't become the waste that haunts tomorrow. 

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