Tuesday, July 3, 2018

Coco Martin Endorses King Cup Sardines by Permex

Wazzup Pilipinas!

Ang Probinsyano lead actor Coco Martin once again supports King Cup A1 Sardines of Permex Producer and Exporter Corporation as they launch their new brand label designs at an event at Luxent Hotel in Tomas Morato, Quezon City.

The Hari ng Primetime endorses another king in taste "Hari ng Sarap" when it comrs to sardines. Based in Zamboanga, the biggest and highly efficient tuna and sardine-making city in the country, Permex is headed by born-and-raised from Davao  Jimmy Yap, with his sons Engineer Jaydrick (Vice President of Sales and Marketing) and Eilugene Yap (Chief Finance Officer). The company has grown and expanded throughout its more than 30 years in operation, but just like other companies, they started small but are now big enough to even enter other Asian countries and also Europe. It is the only Philippine fish cannery to attain a 'Double Triple A' rating by thecDepartment of Fisheries and Oceans of Canada in. 1991, and the first fish cannery to receive the Golden Shell Awards for Excellence in Exports, also in 1991.

A certified Filipino staple and one of the most versatile and sustainable canned products of all time, sardines is not just a meal for the broke. Full of nutrients like iron, calcium, B Vitamins, and heart-healthy omega 3 fatty acids, the skin and bones are completely edible too!

Coco Martin is a great choice for Ambassador as the actor enjoys popularity because of his primetime teleserye. He is also a Permex product patron so the partnership was meant to be. Coco has mass appeal that probably any product or service, or person, he endorses would end up patronized by fellow Filipins.

In partnership with Luxent Hotel Executive Chef Kim Dalisay, here are some of the recipes you can create with King Cup Sardines that are totally a luxurious treat anytime of the day.

Pasta Aglio Olio with Sautéed King Cup Sardines

Filling and comforting, this is the ultimate representation of a quick and easy weeknight pasta dish. Additionally, it packs a ton of flavors without the calorie-laden ingredients!


2 cans    King Cup Sardines with Chili, drained
4kg        Angel hair
500 ml   Pure olive oil
500g      Garlic
10g        Garlic powder
4g          Pepper
250g      Parmesan cheese
250 g     Parsley


1. Boil water with salt in a pot. Add angel hair pasta and boil it for 10 minutes until al dente.
2. In a pan, add pure olive oil, then sauté garlic, and King Cup Sardines on medium heat.
3. Add the pasta and toss well, then sprinkle with salt, ground pepper, garlic powder, and chili flakes.
4. Garnish with parsley and serve.

Sicilian King Cup Pizza

Punched up with cheese and herbs, this recipe is also perfect on toast. Deliciously affordable and a healthier alternative when you don’t feel like ordering pizza from a fast food, you can also serve this baked dish with a simple salad to complete this comforting meal.


2 cans   King Cup Sardines in Tomato Sauce
500g Pizza crust
350g Mozzarella cheese
120g Parmesan cheese
200ml Tomato sauce
20g Dried oregano
200g Onion rings


Top the pizza crust with tomato sauce (make sure to leave about an inch of bare dough around the edges of the crust), mozzarella cheese, parmesan, dried oregano, onion rings, and sardines.
Bake until the cheese and crust begin to brown, about 20 min.
Let cool for 5 min.
Slice into square and serve.

Herbed Butter Crostini with King Cup Sardines Pâté

Impress family and friends with a creamy pâté that’s surprisingly inexpensive and simple to make. But instead of liver, this recipe is made of King Cup Sardines that provides a rich and mellow flavor. Great on toasts and salads too, so it makes the perfect accompaniment when entertaining at home.


1 can    King Cup Sardines, drained
2g French bread
7g Butter
3g Garlic
1g Parsley
.05g Lemon zest
1.5g Butter (for pâté)
1 tsp Fresh thyme


Pre-heat oven to 425 °F.
Melt the butter on a heavy skillet over medium heat.
Add the sardines and stir until they dissolve, around 3 minutes.
Stir in the herbs, garlic, and lemon zest.
Arrange the bread slices on a baking sheet.
Brush the top of the bread slices on a baking sheet.
Bake until the bread is golden and toasty, around 7-10 minutes.

King Cup has two variants: King Cup Sardines in tomato sauce and King Cup Sardines in tomato sauce with chili added are available at all leading supermarkets and groceries nationwide.

For more information, visit and follow on Facebook Contact the Sales and Marketing at (02) 3666054 located at 232 Baesa Industrial Terminal Quirino Highway Q.C.

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