Tuesday, March 7, 2017

Piolo Pascual Is New Celebrity Endorser of Mega Sardines

Wazzup Pilipinas!

Who doesn't know Piolo Pascual. The guy is seen almost everyday in the news, especially celebrity or showbiz shows, and he's always the face seen on many TV commercials, billboards, magazines, newspapers, etc., I've just seen him being announced as the new ambassador of the Optical Media Board (OMB), just one of his many advocacy movements, and it is without any doubt that he stands out among the other celebrities when it comes to good looks and talent. The guy is a real charmer that it is no surprise that many brands have gotten him as their brand ambassador or endorser.

Mega Global Corporation, a leading distributor of canned goods and ready-to-eat viands, recently penned its partnership with Kapamilya actor, Piolo Pascual, as Mega Sardines’ newest celebrity endorser. 

While they just recently announced their collaboration with actress Liza Soberano as their brand ambassador for Mega Tuna, this is the only time I got to attend an actual contract signing as they officially welcome Piolo Pascual as their chosen face to endorse Mega Sardines.

Sardines is one of the most affordable and convenient food for most Filipinos since they could easily be bought almost everywhere - from the biggest grocery to the smallest "sari-sari" or variety store.

Mega Global Corporation has even made it more convenient with their Easy Open Can (EOC) that frees you from a can opener, and their products are also available in pouches. They started this with sardines making them the innovator, and many have followed their footsteps ever since even with other canned foods.

We have a video invite from Piolo so please do watch it here or at our official YouTube channel at

I've known Mega Sardines even before they had Cesar Montano as their brand ambassador and is proud to say it's the favorite sardines brand of my family. We got hooked with the brand because of its famous selling piece of "from catching to canning" as they are proud to boast of their ability to have their sardines canned straight from the Zamboanga sea within 12 hours of catch.

That process stuck to my head so it became my preferred brand even when they offered tuna.

However, some were surprised on how the brand managed to convince Piolo to endorse canned foods since we all know him as the health and fitness conscious who maintains his body looking fit and fab. Many would not have questioned him it if he was endorsing tuna which is mainly marketed as a fitness food. Piolo initially answered that he is amazed of the speedy canning process to ensure quality and fresh sardines go into every can of Mega Sardines. If you want to hear the rest of his thoughts, please do check out the interview videos we got from the launch. They are currently being uploaded and are available in three parts so be sure to wait for it at our YouTube channel.

The contract signing was held at the Seared Restaurant where the no. 1 sardine brand announced its future plans for this year. “We are happy to have Piolo Pascual as our new brand ambassador. He is an icon who has done great things, showing excellence, as well as humility in all his endeavors, may it be in his career, his advocacies, or his family. That makes him a perfect match for Mega Sardines,” said Marvin Tiu Lim, vice president for sales and marketing of Mega Global. “We look forward to a productive partnership with Mr. Pascual, especially with our plans this year, including some new exciting and delicious Mega Sardine variants.”

We also have a short video invite from Marvin so please do watch it here or at our official YouTube channel.

More photos can be found at our official Facebook page at

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