Thursday, July 16, 2015

Sony Smart B-Trainer: Run to the Rhythm and Feel the Beat

Wazzup Pilipinas!

We all get to remain in the groove if we are constantly reminded of our tasks. A word of encouragement goes a long way to keep us motivated and to endure extra hardships especially if it means a more fruitful or productive outcome. This also applies to sports activities where endurance and stamina can be attained if we persevere in our training and exercise requirements such as running regularly to keep fit, alert and active in both body and spirit.

To set our moods up a notch higher are technological advancements that further improve our lifestyle. There are gadgets or equipment that can effectively monitor our health and performance.

The Sony Smart B-Trainer is an awesome sports companion that comes with a non-slip neckband -style housing with the latest sensor and software technologies. It offers intelligent music playback based on heart rate monitoring and various training plans. It comes in black, white and even pink (order basis), and blue (order basis).

The product is available at a discounted price until tomorrow, July 17, for only Php 10,999. After that it goes back to its original price of Php 12,999. Smart B-Trainer is an all-in-one training device that personalizes your running regime and features versatile training plans through apps.

At a media briefing held earlier at the Sony concept store in SM Megamall, popular sports personalities, led by Bull Runner's Jaymee Pizarro, showed us how the Sony Smart B-Trainer has conveniently improve their running activities. We got to see them in action on a thread mill and heard as well from a representative from Sony. We also got exclusive video invites from the two stars which we will upload soon on our YouTube channel.

Below is their official press release:
Sony announced the new Smart B-Trainer, an all-in-one training device and application that literally motivates your exercise regime with its range of features, such as intelligent music playback based on heart rate monitoring, and various training plans.

Developed with the modern runner in mind, the Smart B-Trainer comes in a neckband-style housing, and is non-slip to provide you the freedom to run as you like. This sports companion integrates Sony’s latest audio advancements with the latest sensor and software technologies to provide a holistic exercise experience. It consists of the SSE-BTR1 headphone-integrated device that is packed with six types of sensors – heart rate, acceleration, GPS, compass, gyro and barometer – and measures as well as records 11 types of running logs – heart rate, burned calories, distance, time, speed, pace, cadence, steps, stride, running route and elevation.

Based on a preset user profile and heart rate goal, the Smart B-Trainer measures your heart rate and automatically selects music for efficient training. Music tempo analysis is carried out by Sony’s 12 Tone Analysis technology, which extracts a variety of metadata through signal and statistical processing to analyze music waveforms. When your heart rate is higher than your targeted speed, a song with slower tempo will be automatically selected to guide you to slow down, and vice versa when your heart rate is lower than the targeted speed. Additionally, you can also adjust the tempo of the song to match your mood at the time of running.

Smart B-Trainer for Running is an app that enables you to manage running logs on your smartphone by looking back at graphs of past track records to give you a clearer picture of your training progress. After you finish a workout, you can transfer the running log to the app to view the results and easily look back on your track record through graphs and comparisons with past accumulated records, best records, and trends. With more detailed awareness of training progress, “settings goals for a sense of accomplishment” leads to more effective, sustainable training. It also provides a versatile selection of training plans, so you can choose one that fits your goals – be it to get in shape, build strength, or even to prepare for a marathon. After making your selection, send the plan to the Smart B-Trainer via Bluetooth to begin training immediately.

The Basic Training Plan offers a range of options, enabling you to manually set running goals for the day (time, distance, burned calories, pace, etc.), or select from theme-based trainings, such as “Fat burning training” or “to Endurance training”.

After completing your workout, transfer your running log to the Smart B-Trainer™ for Running app to view results. Easily compare your current session with past records through graphs and comparisons, assess your progress, and aim higher.

The built-in memory of 16GB stores up to approximately 3,900 songs, so you won’t have to worry about running out of songs to listen to while exercising. The Smart B-Trainer has waterproof performance equivalent to IPX5/IPX8, so you can run without the worry of sudden rain showers. Additionally, it can be used as a Bluetooth® headset to answer calls hands-free.

Take your fitness and training experience to a whole new level and get the new Smart B-Trainer now. This product is available in select Sony Centres and authorized dealers beginning this July 2015, priced at PhP 12,999.00.

For more information on the Smart B-Trainer, please log on to or follow us on Facebook (Sony Philippines), Instagram and Twitter (SonyPHinc). 

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