Monday, February 9, 2015

Fit to Save the Island at SkyAthon 2015: Boracay Beach Run

Wazzup Pilipinas!

Skycable, the largest cable operator in the country and the leader in the cable entertainment industry, announces another milestone event aimed to help save the island of Boracay - The Sky Life Boracay Weekend.

At a press conference held last February 6, 2015 at Teddy's Bigger Burger EDSA Shangri-La branch, the event was graced by one of the most trusted name in the running community, Coach Rio Dela Cruz of RunRio and working as Race Director of SkyAthon 2015. Along with Coach Rio were Jaynalen Redondo, Skycable Marketing Head - Airtime Sales; Delbert Santos III, Skycable Marketing Services Manager; and Carla Manas, Skycable Director - Airtime Sales, who all signed the Memorandum of Agreement (MOA) that day.

The weekend festivities will be highlighted by SkyAthon 2015: Boracay Beach Run (for a Cause), which is now on its 6th year, promotes awareness on preserving the island of Boracay and will be held on April 25, 2015 at Epic Boracay, Station 2.

The beneficiary of the fun run will be the Philippine Red Cross Malay Chapter who will also be providing resources to safeguard the participants of the race.


A celebratory event dubbed as Upbeat!: The SkyAthon Victory party featuring top local acts and two of Manila's top DJs will be held at the race kick-off venue with lots of free booze and exciting activities for everyone.

Online registration partners are and Onsite registration will open on February 15, 2015.

For more details, you may visit or

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1 comment:

  1. Great idea! Good thing that they came up with this idea to help the Philippine red cross.


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