Friday, September 19, 2014

Mitsubishi Motors Philippines Reveals its 5th PIMS Line-Up and Activities

Wazzup Pilipinas!

The country’s biggest international motor show will once again wow the public as it showcase the latest and the future models in the automotive scene. Organized by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), the 5th Philippine International Motor Show (PIMS) with the theme “Progress in Motion” is sure to bring exciting displays of vehicles and an array of amazing shows and fun activities from September 18 to 21, 2014 at the World Trade Center in Pasay City.

Mitsubishi Motors Philippines Corporation (MMPC) will showcase a grand display of its newest models and concept vehicles at the 5th PIMS. Not only car fanatics but the whole family will definitely enjoy MMPC’s booth since they will have the chance to see Mitsubishi concept vehicles that made their debut at prestigious international motor shows such as the Geneva Motor Show and Tokyo Motor Show.

MMPC flew in these concept vehicles including the actual Pajero Dakar Rally car to give the public a true feel of attending an international motor show. Aside from the exciting displays MMPC will also be offering test drives of the 2015 ASX, Mirage, Mirage G4, Montero Sport and the world’s first plug-in hybrid electric vehicle SUV, the Outlander PHEV, in this 4-day event.

Exciting activities, freebies and exclusive discounts are also up for grab during the event. MMPC will launch the Mirage Eco Dash game wherein PIMS visitors will be given the chance to play on-site and win exciting prizes. A lot of cool raffle prizes will be at stake for those who will visit MMPC’s pavilion.

MMPC Line-up

Mitsubishi Motors Concept GR HEV

The Mitsubishi Concept GR-HEV is a Sport Utility Truck concept that brings about further enhancement in environmental and driving performance. Its development was based on the combination of sedan or SUV- like comfort with the functionalities of a pickup truck.

Mitsubishi Motors Concept CA MiEV

The Mitsubishi Concept CA MiEV is based on the world’s first mass produced electric vehicle, the i-MiEV. The Concept CA MiEV flaunts a sophisticated and at the same time sporty exterior styling. The high-efficiency EV system brings together lightweight EV components in an integrated motor, inverter, and charger module that reduces power losses. It also incorporates a full-time regenerative braking system that improves energy recovery rate, as well as a magnetic resonance wireless charging device that enables convenient charging. The Mitsubishi Concept CA MiEV will be displayed at the technology booth.

2002 Pajero Dakar Rally Car

This is the exact Pajero that champion Japanese rally driver Hiroshi Masuoka drove to victory in the 2002 Dakar Rally. This vehicle was entered in the then newly-created Super Production class. The 2002 Pajero rally car has proven its toughness and glorious heritage in the 2002 Arras- Madrid- Dakar which ran for 17 days.

All-new Outlander (Sneak Preview)

The all-new Outlander boasts a harmonious balance of high levels of safety, high fuel efficiency and an extended utility. Both the exterior and interior styling were designed to communicate a refined and sophisticated appearance and at the same time taking into consideration the vehicle’s functionality and a pleasurable ride with a comfortable driving and riding experience. The new-Outlander’s world-class engineering and technology aims to provide premium driving experience.

Other Models

An exhibit of MMPC’s best-selling models such as the 2015 ASX, Montero Sport, 2015 Pajero, 2015 Mirage (Hatchback), Mirage G4, and the Lancer EX will also be present at the MMPC booth. To make it more exciting these latest models will be accessorized. Ladies will surely love the new chic color of the Mirage (Hatchback). MMPC will also be displaying the latest FUSO truck and bus models in the FUSO Tent outside.

Special 4-day PIMS blowout

MMPC will be providing additional incentives to buyers during the 4-day PIMS event. MMPC will provide P5,000 additional savings to be applied on all purchases or reservations made during September 18-21. This additional savings of P5,000 will not only be provided to PIMS visitors but also for all buyers who will visit and place a reservation for any Mitsubishi vehicle (except Mirage G4 GX and GLX MT) at any Mitsubishi Motors dealership nationwide during these 4-days. Once a reservation is made, the buyer can avail of the additional discount until end of this year.

In addition, PIMS visitors who will avail of the test drive can also get another P5,000 coupon which can be applied together with the PIMS blowout reservation incentive for a total of P10,000 additional savings.

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