Saturday, April 5, 2014

Justice League: Heroes United @ SM

Wazzup Pilipinas!

For kids and young at hearts, the Pacific Licensing Studio (PLS) and The SM Store unveiled the launch of a storewide program, "Justice League: Heroes United at SM", a year-long merchandising program lead by Honey Barn Corporation, who is Warner Bros. Consumer Products key product licensee for DC Comics in the Philippines.

The program which will extend over 80 key product offerings is based on exclusive art inspired by DC Comics "New 52" comics series, which is being featured for the first time in Asia.

The "Justice League: Heroes United at SM" product assortment includes apparel, accesories, footwear, bags, gifts & novelties, houseware, bedding & personal care items. Products will be launched in three waves commencing mid-February which is currently in store, and refreshed in May and July. The product also features the new store fixtures and product packaging.

Justice League: Heroes United program ongoing

Launched recently in 48 SM malls nationwide, this will feature extensive in-store branding and promotions. Starting May 1-June 30, consumers and fans alike will be able to participate in a raffle draw with every purchase of Php500 worth of DC Comics merchandise at The SM Store. The winners will win a trip to Singapore and experience the first ever DC Super Heroes Cable Car ride with Augmented Reality technology. Plus a chance to win a Sony PS4 Game Console with free Injustice Gods Among Us game.

Justice League apparels, accesories, footwear, bags, gifts & novelties, houseware, bedding & personal care items

Group picture with the bloggers

With the people behind the launch of Justice League: Heroes United
In addition, the marketing program will feature CosPlay events, celebrity engagement, and contests which will take place in June 2014.

The ambiance was so cool with the people behind the launch of Justice League, friends from the print and online media, bloggers. During the press conference, question like shirt size for big boys was emphasized. Well, Justice League products like t-shirts are not only for kids but also for big boys and girls out there. :-)

After the cocktail prepared by Dulcinea, we were so excited for the raffle for the press people, bloggers and other visitors. Though, I did not make it, I shared the happiness with the winners.

We enjoyed the photo-shoot. Everyone went home with Justice League souvenirs like T-shirt, comics, ID lace, CD case etc.

It was an enjoyable day- March 30 with Justice League: Heroes United at The SM Store.

Let's ease the summer heat, visit the Justice League: Heroes United at The SM Store. :-)

Contributed by Eden Pedrajas Concepcion

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