Wednesday, June 5, 2013

Superbook Reimagined : Pilot Episode Garners High Ratings

Wazzup Pilipinas!

I want to share with you some good news! The first episode of the reimagined Superbook that was aired last Saturday at GMA placed #15 in Nielsen's National Urban Television Audience Measurement (NUTAM) Overnight Data! We were actually tied with Startalk (#14) which had the same share of viewers. The coverage of this measurement is 6:00am to 6:00pm.

We are really overjoyed by this result. I hope we can count on the fans to continue supporting our advocacy to have more positive TV programming for our kids and blessing them at the same time by learning valuable lessons.

Attached for your reference our official writeup on this wonderful news and poster to announce the second episodes (Superbook Reimagined on Saturday and Superbook Classic on Sunday) this coming weekend.

It's proven and the numbers say it all! Superbook's television come-back last June 1 was well received by Pinoys, young and old alike, as it took the 15th spot on the Overnight Data of the National Urban Top Daytime Programs list provided by Nielsen Audience Measurement.

Many Filipino families from different parts of the Philippines woke up early and watched Superbook Reimagined's pilot episode entitled "In The Beginning." According to Nielsen, Superbook Reimagined got a 2.9% of the individuals watching during its 7:30am-8:00am timeslot, which earned it a spot on the top 15 tally.

The ranking was based on all daytime TV programs between 6:00am and 6:00pm that aired last Saturday and the audience covers those living within the national urban areas.

With all the support, positive feedbacks and high ratings, kids and their parents can expect more fun, excitement and learnings from Superbook Reimagined.

CBN Asia’s Superbook Project Head, Icko Gonzalez, expressed his delight upon receiving the good news. "The word to describe my feeling about the success of the first episode is 'Super!" I'm so happy that there were so many people who supported us, that they were excited about Superbook. We’re also very grateful to our friends, sponsors and partners. It's definitely great to see that many kids are ready to go for more adventures with Gizmo, Chris and Joy so all I can further say is: 'Here we go!'"

Catch Superbook Reimagined's second episode entitled "The Test" on June 8, Saturday, 7:30 am on GMA. To get the latest updates and news, visit and “LIKE” Superbook's official Facebook fan page at and it’s official website at You can also follow us on Twitter at #BatangSuperbook.

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