Saturday, October 20, 2012

Sexy Saves Boracay

AXE Philippines is out to prove that sexy can save Boracay! We're starting it off with a BIKINI CAR WASH on October 27, Saturday at ASEANA CITY.

Top 70 registrants through will get a car wash by the Axe Girls in exchange for a 250-peso donation to the cause. All proceeds from the car wash will be matched by AXE Philippines with one peso donated by Axe for every peso raised during the event. Everything will be used to fund a clean-up mission of world's best beach island.

OCTOBER 27 at ASEANA CITY sign up now at


DATE: OCTOBER 27, 2012

Join the sexiest car wash ever!

Show your love for Boracay by signing up for the Axe Anarchy Island Bikini Car Wash. Anyone can join! All you need is a dirty car, a donation to the cause, and a camera to capture the moment. The Axe Girls will be happy to give your baby a thorough cleaning while you sit back and enjoy the show. Proceeds will be matched by Axe Philippines and everything will go to the preservation and promotion of this beautiful island.

Bikini Car Wash Mechanics

  1. Enter the Sexy Saves Boracay site at the following URL:
  2. Register by entering your name, age, sex, e-mail, contacts number and plate number of your car, then post a picture of yourself with your dirty car.
  3. After uploading your picture, complete this sentence:
    “My idea of Boracay dirty fun is…”
  4. All entries will be judged by the AXE Council according to the following criteria:

    Dirty Car Photo40
    Boracay Dirty Fun Statement30
    Exudes the Axe Effect30

    TOTAL100 points
  5. The top 70 registrants will get a Car Wash in exchange for a P250.00 donation, as well a package of Unilever personal care products worth P500.00. Axe will also be donating P250.00 on the registrants’ behalf.

Terms and Conditions

  1. All participants must be 18 years old and above. Failure to adhere to this rule will result in immediate disqualification from the promo.
  2. AXE shall not shoulder participants’ transportation expenses in acquiring tickets to the event and going to and from the event venue.

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1 comment:

  1. I hope there will be another event like this one this 2013... Looking forward for this great opportunity to help save the boracay beach! :)


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