A Hyundai Revolution at MIAS 2017

Wazzup Pilipinas!

Following its phenomenal comeback and grand launch of the nationwide brand campaign, “Ang Gusto Mo, Gusto ng Puso,” at last year’s Manila International Auto Show (MIAS), Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai vehicles in the Philippines, returns to MIAS this year with another fresh take on customer-driven innovation.

“Gusto,” inspired, conceived, and driven by the Filipino customer’s dreams, needs, and values, now gets a 360-degree spin with Gusto Ko, Kaya Ko, Sama Tayo, crowning Hyundai’s 16 years as the Filipino’s lifetime partner in mobility and beyond.

With a brilliant track record of having introduced products and services that revolutionized the local automotive Industry, HARI is out to beat its own record by driving new value into the current landscape.

Headlining the Hyundai “Gusto Revolution” is the launch of the inspirational and aspirational “Pagsundo,” the Hyundai Gusto anthem, composed and performed by Up Dharma Down; the introduction of the Hyundai Creta and Genesis G90; the official launch of the Hyundai Assembly Center, featuring the rollout of the first locally assembled units of EON and H350; and the kickoff of the First Hyundai Innovation Congress (ICON).

In addition, MIAS guests will get a more heightened experience of Hyundai’s renewed commitment to be part of each and every customer journey via interactive activities with the One Hyundai Club (OHC), the industry’s pioneering distributor-based customer loyalty program, now re-branded as the new and more expansive One Hyundai Family (OHF); and seamless connection with HARI and its dealership network via the Hyundai mobile app. 

New Models: Creta, Genesis G90

Hailed as “The Perfect SUV”, the Hyundai Creta has been making waves in other countries and was awarded as the “Best-selling SUV of 2016” and the “2016 Indian Car of the Year.” Designed to have “strength and beauty, inside and out,” The Creta boasts of better passenger space and increased leg room, making it tower over its rivals, literally and figuratively.

The Genesis G90 is the flagship model of Genesis Motors, the luxury vehicle division of the Hyundai Motor Company. Boasting of design inspired by the moment an archer draws the bow to unleash a perfectly balanced tension that propels an arrow at its target, the G90 exudes athletic elegance derived from this fusion of power and poise.

There’s always room for all with the Hyundai H350. The H350 belongs to Hyundai’s lineup of commercial vehicles, making it the new trend leader in the CV market. Aside from its versatility (the H350 can be configured into a cargo van, a passenger van or a flatbed truck), the H350’s spacious cabin, clear visibility, and supreme car-like comfort makes it the prime choice for those who desire excellent passenger mobility for their customers.

Hyundai Assembly Center

The long-awaited rise of the first Hyundai Assembly Center in the Philippines located in Calamba, Laguna, heralds the advancement of Hyundai brand presence in the region. This new investment by Hyundai Motor Company (HMC), on its 50th year and its 15th year of solid partnership with HARI, signifies the Korean auto giant’s solid confidence in the Philippine market and the current business climate by choosing the country as its potential gateway to the ASEAN. 

First Hyundai Innovation Congress (ICON)

With the kickoff of the First Hyundai Innovation Congress, “Harnessing Accessible and Responsive Innovation,” HARI brings the Hyundai philosophy of “innovation for humanity” closer to the hearts, homes, and businesses of the Filipino.

ICON engages leaders from government and the private sector in a dialogue that would spark the creation of do-able measures to drive the culture of innovation across businesses and industries. Topics include: “Unlocking Keys to Innovation Excellence,” “Future-proofing Innovation,” “Advancing Innovation-based ASEAN,” and “Disruptive Shift in the Automotive Industry.”

Explains Ms. Agudo, “We launched Gusto with the idea of aspiration, of listening to what our customers need and want. Now we take a step further with Kaya Ko, because we actually have and continue to respond to the hearts of our customers. From there, we take our shared journey forward: Sama Tayo because, together, we achieve the success that we seek--for ourselves, for the economy, for the nation. I think that is what being the most beloved brand and trusted partner of Filipinos is about.”

Honda Philippines Launches 4 New Models That Will Fit Filipino Lifestyle

Wazzup Pilipinas!

Honda Philippines, Inc. (HPI) continues to realize its thrust by elevating the concept of its motorcycles to cater to all lifestyle by introducing four new stylish models at the Inside Racing Bike Festival, the much awaited motorshow for motorcycle enthusiasts. The event will be held on 24 to 26 March in Pasay City.

As the Philippine economy boosts rapidly, so as the constant changes in the lifestyle of Filipino customers, particularly the millennials. To suit each lifestyle goals, HPI continues to offer its products to fit the varying preferences of the Filipino customers - from beginners to experts; from commuters to touring; to sports racing; from cool to sporty and fashionable design. HPI commits to make Honda as Your Bike, Your Life, and Your Style.

For eleven consecutive years, HPI has been participating in the Inside Racing Bike Festival, the most prestigious motorcycle show in the Philippines, to showcase Honda’s line-up to the motorcycle enthusiasts and soon-to-be-riders. This year, at the festival, HPI is proud to introduce four new models to serve diverse lifestyles of Filipino riders, as follows:


All-new Click125i

The new Click125i now comes in affordable price with the Standard Type, detaching the ISS (Idling Stop System) function as we repositioned this model to further meet the fast-growing demand of step-up scooter enthusiast. Maintaining the 125cc PGM-FI liquid-cooled eSP engine, the new Click125i still offers exceptional durability, quietness, and best balanced performance yet fuel efficient at 53km/li (ECE R40). As everybody wants exceptional styling, the new Click125i defines class of its own with a young “Pop” design, as it is developed to sporting new vibrant dual-tone exclusive Filipino colors, and striking new decals for an impressive ride and remarkable sight. The new Click125i will absolutely “Turn Up Your Style” in the road. It also comes in a very reasonable price of P80,900. Now available in all Honda 3s shops nationwide. 

 
CRF250L

Besides Gen-S AT category, HPI is on full throttle in on/off road to serve the need of the county side market. The new CRF250L is designed to meet the off-road demand of Filipino customers in a more stylish appearance. Its lightweight and slim proportions is matched with superb maneuverability; while its suspension, ground reach and seat height delivers a fun and comfortable ride on rough tarmac and trails. With styling cues taken directly from Honda’s CRF250R and CRF450R MX machines, the new CRF250L is ready for anything a rider can throw at it: it’s tough, practical and equally at home around a city block or out on the trail. Create an Adventure of Your Own in its price at P232,900. Now available in all Honda 3s shops nationwide. 

 
CRF250L Rally

HPI also introduced the CRF250L Rally type to give more excitement to all on/off road riders. The model will be the newest addition in the off/on road series of HPI. Evoking the image of a highly functional rally racing machine are the floating windscreen design securing the rider’s visibility and the dual LED headlight with carbon-like light cases that has a left-right asymmetric design. It inherits the styling of the cutting-edge rally racing machine that is the CRF450 RALLY, and the beauty of the form of the new model backed up by the functions and a unique presence well beyond the 250cc class will bring out the owner’s adventurous spirit. Own your own rally-racing machine and check it out soon from the Honda 3S Shops near you.

Wave110

Last but not the least, the original makes a bold comeback. Being one of the most popular Cub Model, the Wave100 series, made the Filipino trademark as customers craving of its styling and long lasting image. And as we bring customer’s requests, the much sought after Honda Wave is now back. Stand out with the new Wave110, now powered by all-new 110cc engine compliant to Euro3 emission standard that continue to bring best-balanced improved performance and fuel efficiency at 55km/li. Along with, the new Wave110, now comes with completely new Frame but with same image direction as the original Wave100 with a more attractive design that suits the Filipino taste. It is equipped with exclusive Filipino colors and stripes, making a perfect fit for the Filipino standard cub enthusiasts. Same perfect figure, different style and now in an upgraded engine - perfect for commuters who are on-the-go in the daily traffic. Its new color and graphic design is inspired based on the young generation’s preferences in their personal items. Preserving the same quality of durability and reliability, the All New Wave110 will continue to fit the preference of the commuting public whether be it urban or rural areas. Standout with the new Wave110 in road with its very affordable price of P56,900 for Drum type and P60,900 for the Disc Type. Now available in all Honda 3s shops nationwide.

HPI will continue to excite the Philippine market as it aggressively release new model line-up this year, not only in sports and scooter, but also in on/off-road series.

HPI also announced the opening of its flagship shop in Metro Manila, in addition to Cebu and Davao, in partnership with the largest dealer in the Philippines, Motortrade Nationwide Corporation. As Mr. Mihara said, “Being No. 1 in the heart of every Filipino is what HPI values most, that is why we would like to bring back the joy of buying a Honda to our customers – not just thru our products, but most especially for the lifestyle of our Riders who loves to hang-out and enjoy regular eyeball with their Club Members. Much as Honda motorcycles elevate its performance, we also would like to elevate you”.

Find out more of Honda’s new models and activities in any of the 500 Honda 3S Shops near you or visit our website www.hondaph.com, and follow us in Facebook page: Honda Philippines Inc.

KTM Philippines Sends Top Young Racer to the KTM RC Cup Asia

Wazzup Pilipinas!

KTM Philippines is proud and excited to send a Filipino rider to the much-awaited KTM RC Cup Asia, 18-year old racing wunderkind Ralph Kenneth Torres.

Torres began his racing career in 2006. With over a decade’s experience on the track, he has bagged numerous trophies both locally and internationally, among them: the 2015 MOTO IR Champion; 2013 Golden Wheel Award Scooter Champion; 2012 IRGP Scooter Champion; 2010 115cc Underbone King Overall Champion; and the 160cc Scooter Class Overall Champion. These achievements have thus led to him to become the official KTM Philippines-Sponsored Rider, carrying the Philippine flag in this and other future races.

The KTM RC Cup Asia brings to the region for the first time one of the most anticipated and exciting international motorcycle racing series that is catching Europe and the Americas by storm. To be held at the challenging Sepang International Circuit in Malaysia this March to November 2017, the event sets out to support promising young riders by equipping them with the necessary skills to become truly ‘racing ready’.

The KTM RC Cup Asia has three categories – Orange, Silver, and Bronze. The Orange class is open to riders aged 14 to 22 who will race using KTM 390 race bikes with no modifications. Silver and Bronze, on the other hand, are for track-adapted standard KTM RC 390 and KTM RC 250/200 bikes and have no age limit.

Torres’ participation in the exhilarating KTM RC Cup Asia is keeping with the strong racing DNA of KTM motorbikes, all ready-to-race and built on the core values of purity, performance, adventure, and extreme. From 1953 when KTM was first founded, KTM motorcycles have since participated in many top races, both Rally and MotoGP, winning awards, recognition, and acclaim.

KTM motorcycles are manufactured in the Philippines by KTM Asia Motorcycle Manufacturing Philippines, Inc. (KAMMI), a joint-venture partnership between Adventure Cycle Philippines of the Ayala Group and KTM AG of Austria. For more information on the KTM RC Cup Asia, visit www.ktmrccup.com. For more details on the KTM line of motorcycles, visit www.ktm.ph