“Places to go, things to see, welcome to my home, my country. Beautiful sights, I want you to see. It’s more fun in the Philippines. It makes you feel like you’re in a dream.” - Apl de Ap
The above are just a few of the words included in the lyrics of the new Department of Tourism jingle sang by Allan Pineda Lindo, better known as Apl.de.Ap, a Filipino-American rapper, record producer, break dancer, philanthropist and judge at the Voice of the Philippines talent search. Popularly known as one of the members of the Black Eyed Peas, he is often invited to perform and grace special events and occasions.
Apl de Ap was asked by the Philippine government, specifically the Tourism Promotions Board (TPB) of the Department of Tourism (DOT), to promote tourism for our motherland. The Philippines is such a beautiful place that everyone needs to explore and experience its sandy beaches, green forests and wildlife, delicious cuisine, and hospitable people.
He was also awarded the Presidential Award for Filipino Individual because he has not shied away from acknowledging his Filipino roots and continues to embrace his heritage, even in his work. From his humble beginnings to his extreme fame he still retains the Filipino hospitality and "bayanihan" spirit.
He was also awarded the Presidential Award for Filipino Individual because he has not shied away from acknowledging his Filipino roots and continues to embrace his heritage, even in his work. From his humble beginnings to his extreme fame he still retains the Filipino hospitality and "bayanihan" spirit.
This is why Apl de Ap is very much appropriate to become an Ambassador for the Philippines.



Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.