Wazzup Pilipinas!
We no longer go online. We now live online. There has never been a time when most of us find ourselves looking at our smartphones more than a hundred times a day so we can keep connected or informed.
With so many advances in mobile apps and social media technologies, and the continued affordability of smartphones and similar devices, it has now allowed people immediate access to get and share information instantly. The immediate future seems so promising for all Marketing students because there's a bevy of tools they can use in their job.
However, it may have been so easy now to connect to consumers, yet never before has it been so hard to engage them because of so many competing products, and issues or events, around us. Since almost everyone has immediate access to obviously more affordable online media, there's a lot of clutter out there that we need to go through and clean up for our own purpose.



Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.