Wazzup Pilipinas!
Fast internet access and the rapid evolution of smart devices have enabled people to engage with information like never before. Younger people in particular—this "always on" generation—have choices to consume information and other forms of new media in volumes and varieties never experienced before by previous generations. Museums and other cultural institutions that preserve and impart the relevance of our history and culture now face the challenge of catching the younger generation's attention.
Samsung Electronics Philippines (SEPCO) has tied up with Yuchengco Museum in a long-term partnership to launch a permanent digital gallery on the third floor of the museum. Named the Samsung Digital Gallery, the space allows visitors to interact with digitized artworks by Filipinos masters and contemporary artists through the use of Samsung tablets and augmented reality technology.
Now open to the public, the Samsung Digital Gallery provides the new generation of museum visitors a new way of further engaging and interacting with Filipino art. This also enables Yuchengco Museum to further its mission to promote the appreciation of art, culture, and history amongst its various audiences.


Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.