Tuesday, September 26, 2023

Missing Smiles: The Silent Crisis in the Philippines

Wazzup Pilipinas!?

Cover photo: Missing Smile billboard along EDSA Orense.

While the Philippines is finally recovering from the COVID-19 pandemic, there is still an on-going silent health crisis looming over the country. This silent epidemic has been present for years affecting the young population yet there is an unusual scarcity of information and discussion about its prevention has remained limited.

The Department of Health reported that 73% of Filipinos have been battling this silent health crisis where 83% ages 5-12 years old are affected.[1] Prevalence of cavities among children has resulted in countless missing smiles in school. It was identified as the primary cause of school absenteeism and imposed detrimental effects on the performance of children both in academic and social activities.

Colgate, the leading oral health brand in the country and ally in protecting Filipinos against cavities, is helping raise awareness on the impact of poor oral health to school absenteeism among children.

To amplify this cause, commuters can spot along major thoroughfares in Metro Manila disconcerting images of Filipino children missing one of their greatest assets, smile. How can we help these children get their smiles back?

The images are located along C5 Bagong Ilog Southbound, C5 Bagong Ilog Northbound, EDSA Guadalupe Bridge, and EDSA Orense. Several murals and images can also be seen across the Mall of Asia Complex and at the Paranaque Integrated Terminal Exchange (PITX).

Check this link or scan the QR code to learn more about this silent health crisis and how proper oral hygiene can lead to bright smiles and brighter future among Filipino children.

Pictured: Missing Smile poster along SM by the Bay

These initiatives hope to call the attention of the public to help address the crisis and protect children’s smiles while encouraging a healthier and enabling learning environment.

Are your children missing their smiles too?

About Colgate

Colgate Philippines has been dedicated to ensuring Filipino families have a bright future they can smile about for more than nine decades. As the undisputed leader in oral care, Colgate’s commitment goes beyond just products. Driven by an unwavering dedication to sustainability, corporate social responsibility, and innovation, Colgate continually strives to elevate the lives of their consumers.

Picture: Missing Smile billboard along EDSA Guadalupe Bridge

[1] National Survey on Oral Health (NSOH) in the Philippines 2018, Department of Health (DOH), Disease Prevention and Control Bureau

About "" is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.

Post a Comment

Ang Pambansang Blog ng Pilipinas Wazzup Pilipinas and the Umalohokans. Ang Pambansang Blog ng Pilipinas celebrating 10th year of online presence
Copyright © 2013 Wazzup Pilipinas News and Events
Design by FBTemplates | BTT