BREAKING

Monday, September 18, 2023

KL-ites go wild over MR D.I.Y.’s giant inflatable iron


Wazzup Pilipinas!?



Recognised by the Malaysia Book of Records



Malaysia’s favourite do-it-yourself store MR D.I.Y. had KL-ites in a frenzy today, when it unveiled a giant inflatable iron over the city skyline.



The launch of the inflatable iron marked the kick off of the retailer’s newest initiative, dubbed “Big & Small, MR D.I.Y Has It All” / “Kecil & Besar, MR D.I.Y. Ada”.

Measuring 16 x 7.5 x 8 metres, the inflatable iron hovers over the picturesque Taman Tasik Titiwangsa, and will remain in place until 15 October 2023. The park provides a safe space for the crowds converging to view the iron. The one-of-a-kind installation was recently recognised by the Malaysia Book of Records as the ‘largest inflatable iron in Malaysia’.

This specially curated “Kecil & Besar MR D.I.Y. Ada” initiative showcases the over 20,000 products that MR D.I.Y offers at its more than 1,200 stores nationwide.

Launching the initiative, MR D.I.Y. Group’s Head of Marketing, Alex Goh said, “Big or small, MR D.I.Y really has them all. We carry the smallest of items, for example, batteries, padlocks, and key chains to large items like vacuum cleaners, inflatable pools, and foldable stairs. We have low prices, starting from less than RM1.00. We have a smaller store format to cater to the needs of our customers in smaller towns like Permatang Pauh, Pulau Pinang, and Sik, Kedah, right up to our superstore format MR. D.I.Y. PLUS in major cities like Kuala Lumpur, Penang, and Johor Bahru, which covers an area of over 20,000 sq feet. And we serve the needs of babies through to retirees. It’s a big promise to make, and one that we are very proud to be able to deliver.”

“We are proud that our special installation is recognised in Malaysia Book of Records. The giant inflatable iron is a fun and engaging way of sending out this message of “Kecil & Besar MR D.I.Y. Ada” to all Malaysians, and a perfect way to give them something entertaining to enjoy as we celebrate the holidays around Merdeka and Malaysia Day. Do head out to Taman Titiwangsa to enjoy the sight -- it is really something to behold!” added Goh. He said that the installation effort was made possible with the collaboration of Kuala Lumpur City Hall [DBKL].

Goh said that “The Iron” would soon be travelling to other states, to give more Malaysians a chance to see the attraction.

The retailer has also placed other giant installations in some of the city’s high-traffic areas, including an interactive water tap at Dataran Merdeka, where visitors can draw drinking water, to a paint roller and battery charger at Bukit Bintang, Kuala Lumpur, a giant Disney tumbler at Mid Valley Megamall, Kuala Lumpur and a dinosaur plush toy, and football at MyTown Cheras Kuala Lumpur. The different installations started from 5 September onwards.

Goh said that the installations serve the dual purpose of informing the public of the initiative, and for them to win prizes through the “#KecilBesarMRDIYada Snap & Win Contest”.

All contestants have to do is to snap a photo at one of the installations, upload it on social media with the KecilBesarMRDIYada hashtag, and submit it on the contest microsite.

There are prizes worth RM20,000 up for grabs, including a 4-hour yacht trip for up to 12 pax worth RM6,000, a 30-minute helicopter ride around Kuala Lumpur for 4 pax worth RM4,500, an ‘Omakase’ fine dining experience for 2 pax worth RM2,000, and MR D.I.Y. cash vouchers worth RM100 each for 100 winners.

For more information on the “Big & Small, MR D.I.Y Has It All” / “Kecil & Besar, MR D.I.Y Ada” initiative, as well as MR D.I.Y’s more than 20,000 products, visit the website www.mrdiy.com, e-commerce platform www.mrdiy.com.my, or social media channels, Facebook, Instagram, and TikTok.

MR D.I.Y. is launching “Kecil dan Besar MR D.I.Y. Ada” initiative. The retailer also unveiling the largest inflatable iron in Malaysia and it is located at the Taman Tasik Titiwangsa, Kuala Lumpur.




Addendum

Locate MR D.I.Y. Besar Installations in Klang Valley.


No

MR D.I.Y. Besar

Installation

Location

Date


1

Iron

Taman Tasik Titiwangsa, KL

15 September - 15 October 2023


2

Dinosaur Plush Toy

MyTown, Cheras, KL

5 September - 1 October 2023


3

Football

MyTown, Cheras, KL

5 September - 1 October 2023


4

Disney Tumbler

MR. D.I.Y. PLUS,

Mid Valley Megamall, KL

5 September - 1 October 2023


5

Paint Roller

Farenheit 88, Bukit Bintang KL

5 September - 24 September 2023


6

Water Tap

Dataran Merdeka, KL

13 September - 17 September 2023


7

Battery Charger

Farenheit 88, Bukit Bintang, KL

25 September - 4 October 2023




More locations coming soon in Quarter 4 of 2023.





About MR. D.I.Y. Group (M) Berhad

MR D.I.Y. Group (M) Berhad is a home-grown retailer with more than 1,100 stores across Malaysia and Brunei. The Group has four brands under its remit - MR. D.I.Y., MR. DOLLAR, MR. TOY, and EMTOP. The homegrown brand aims to make a positive impact on the lives of the communities it operates in by offering over 20,000 everyday essentials at “Always Low Prices” in convenient locations nationwide and on its e-commerce platform, mrdiy.com.my.

MR. D.I.Y. stores offer a wide selection of products across five major categories, namely hardware, household and furnishings, electrical, stationery, and sports equipment, as well as others like toys, car accessories, jewellery, cosmetics, and food and beverages.

The Company strives to put its customers first by operating an innovative and flexible business model, with a wide variety of good quality products that offer excellent value for money, in exciting store formats. All MR. D.I.Y. stores are managed directly, with the retailer working in collaboration with owners of shopfronts and malls.

For more information on MR. D.I.Y., please log on to www.mrdiy.com.

About ""

WazzupPilipinas.com is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes WazzupPilipinas.com a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.

Post a Comment

Ang Pambansang Blog ng Pilipinas Wazzup Pilipinas and the Umalohokans. Ang Pambansang Blog ng Pilipinas celebrating 10th year of online presence
 
Copyright © 2013 Wazzup Pilipinas News and Events
Design by FBTemplates | BTT