Tuesday, March 28, 2017

Sangobion Launches Sulong Dugong Pinoy Campaign with Sarah Geronimo

Wazzup Pilipinas!

Sarah Geronimo has been part of the Sangobion family for two years now, and she is the kind of celebrity that seems true from the heart when it comes to product endorsements. She maybe very popular as both a singer and actress, still she outshines many when it comes to being a brand ambassador. After all, she exemplifies what we want in our lives, a joyful and approachable aura that makes us want to make an effort to have some photo ops and selfies with her.

It was great for her handlers to allow us a few minutes for selfies with her though we would have appreciate a longer time for interview just as how the certain TV media outfits were given the opportunity. Of course, since Sarah Geronimo is with Viva, they also got plenty of time with her. I do hope they recognize bloggers as better and able sources of media mileage for them since everyone is online nowadays. The future is online thus all the other media outfits from traditional media have created their own online counterparts to support their medium.

Aside from having a very honorable advocacy in partnership with Sangobion to make our blood healthy, the campaign also aims to conduct the biggest blood donation event where participants would also get the chance for their bloods to be screened as a way to find out if they are also healthy or not, anemic or normal, with teh help of the Philippine Red Cross.

Anemia is a condition that develops when your blood lacks enough healthy red blood cells or hemoglobin. Iron-deficiency anemia, the most common type, is very treatable with diet changes and iron supplements.

Sangobion helps us get back to or maintain the "normal" condition of our blood caused by decreased or faulty red blood cell production.

The event featured a bright red atmosphere and so I thought the stage would be bloody red all the time. Thank goodness the lights went to normal when the program started. Sarah Geronimo also looked great in red, and as well as any other color as seen from her many commercial ads on both print and TV.

Watch out for the big event happening on April 8 at the SM Mall of Asia Music Hall.

More photos and videos can be found at our official social media pages at and

Below is the official press release from the event:

Everyone gets tired, feels weak, and becomes restless once in a while. But, for people with anemia, these are more or less what they experience every day. When one suffers from anemia, he or she gets tired easily from working, feels dizzy for no reason, and is generally overcome by fatigue.

Sangobion IRON+ (Ferrous Gluconate+Vitamins & Minerals) has always been serious about fighting iron deficiency anemia.

To accomplish this, Sangobion is launching a new campaign, Sulong Dugong Pinoy, and kicked it off with a media launch held recently at Romulo's Cafe in Quezon City on March 21, 2017.

The event featured speakers like the University of Sto. Tomas Hospital’s Department of Obstetrics and Gynecology chairman, Dr. Corazon Zaida N. Gamilla, who discussed the importance of healthy blood in supporting the functions of the body, the prevalence of anemia, its symptoms, and ways to prevent and treat it. Also present was Dr. Christie Monina Nalupta – Director of the Philippine Red Cross - National Blood Services, who graced the event to support Sangobion’s vision of a healthy blood nation.

Meanwhile, it was Ming Arroyo-Cunanan, Marketing Director of Merck (makers of Sangobion IRON+), who focused on the brand’s relevance and big plans.

“We have been helping men and women from across the country fight anemia with Sangobion, and I’m happy to say that we’ve been successful. That’s why we think that now is the time to start elevating the brand’s purpose. It’s more than just treating anemia, it’s about maintaining healthy blood to empower every Filipino. Our vision is a blood-healthy Philippines.” Cunanan said of Sangobion’s plans this year.

The launch’s biggest guest was none other than singer Sarah Geronimo, who has been part of the Sangobion family for two years now. A teaser for the new Sangobion TVC (Watch the teaser on Facebook: or YouTube: was also screened for the first time to a public audience, which got everyone even more excited.

“There really are a lot of amazing things coming for Sangobion.” Sarah enthusiastically told the crowd. “I’m inviting everyone to join us sa Saturday, April 8 po, at the SM Mall of Asia Music Hall for the Sulong Dugong Pinoy Blood Health Event sponsored by Sangobion of course, and supported po ng Philippine Red Cross.” Major activities like the official TVC premiere will take place, all to kickstart the Sangobion Sulong Dugong Pinoy campaign.

For more information about the Sangobion Sulong Dugong Pinoy Blood Health Event, go to: (


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