Saturday, October 10, 2015

Sarah Geronimo is New Celebrity Endorser of Michaela Ladies' Fashion Accessories by Goldnines International

Wazzup Pilipinas!

Watch out for our special video and photo coverage of Sarah Geronimo as celebrity endorser of Michaela - a Filipino brand of bags, shoes, pouches, umbrellas and other ladies accessories. Let's love our own. Let's love Filipino brands.

The grand launch that formally introduced Sarah Geronimo as brand ambassador was held at the Activity Center of SM Megamall in Mandaluyong on the night of October 10, 2015. It was also a celebration of the 10th anniversary of Goldnines International, the company behind Michaela. 

Thus, many fans from the mall shoppers and tenants, and the invited guests, media and partners of Goldnines International, were able to witness Sarah performing live two of her popular songs that were matched with her very lively dance moves. 

There was also a special interview done on stage with the event hosts, and a raffle where the winners were drawn by Sarah herself. The winners get the opportunity for a later up close and personal meet and greet complete with photo ops and selfies with the pop star royalty.

Sarah Geronimo is a fan favorite as the crowd goes wild while she performs at the 10th Anniversary of Michaela by Goldnines International. Sarah is announced as the celebrity endorser of the Michaela brand of bags, shoes, pouches, umbrellas and other ladies' fashion accessories.

Sarah Geronimo is not only talented and beautiful. She is also smart and witty, and truly humble and very respectful even at a point in her career where she is already considered as one of the Philippines' most popular singer and actress. Her stints as a The Voice judge also exemplifies her genuine love for Filipino talent, which also translates to her equal adoration for Filipino products such as Michaela from Goldnines International. We are so proud to have Sarah Geronimo as one of the country's finest performers.

An earlier raffle draw also announced the winners of 10 iPhones for the 10 lucky customers of Michaela branches nationwide.

A fashion show featuring the different products of Michaela, that were worn by many lovely models, were also held earlier and coupled with several dance numbers performed by a very energetic dance group.

The Michaela brand has been a recognized ladies' favorite since it started way back 2005 from its humble beginnings just like how Sarah started as a winner from previous singing competitions into now becoming the  pop star that shines so bright everyone needs to wear shades because they will surely be blinded by her celebrity status right now. 

The brand's presence in all 103 major department stores inside and outside Metro Manila is a testimony of its strength and leadership in the market.

Inspite of the fame, Sarah Geronimo remains to be of admirable traits just as how Michaela remained a favorite brand by both fashionable young teens and sophisticated young women in providing "simple yet classy, eloquent yet humble, and graceful yet confident" ladies' products.

Wazzup Pilipinas is proud to be an official media partner of the 10th anniversary and launch of Sarah Geronimo as celebrity endorser of Michaela brand of ladies fashion accessories created by Goldnines International.

We will be uploading soon the videos on our YouTube channel at and the other photos on our Facebook fan poage at

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