Friday, November 21, 2014

ResDiary: Making a Mark in the Local Restaurant Industry

Wazzup Pilipinas!

Less than two months since ResDiary announced its initial foray into the Philippines, the UK-based restaurant booking specialist remain steadfast in making a mark in the local restaurant industry. Mike Breewood, ResDiary Chief Operating Officer recently visited the Philippines to further solidify the brand’s commitment to the local restaurant industry and personally meet with potential customers.

There's nothing like a good promotion to get customers in the door, and restaurants are no exception. Whether it's a discount on a meal, a free drink with purchase, or a contest with a prize, promotions can be a great way to drum up business.

When it comes to restaurant promotions, the sky's the limit. But no matter what kind of promotion you're running, there are a few key things to keep in mind. First, make sure your promotion is relevant to your target audience. There's no point in running a kids' coloring contest if your restaurant is geared towards adults. Second, make sure your promotion is properly publicized. Use all your channels, from social media to in-store signage, to make sure people are aware of your promotion and how to take advantage of it.

ResDiary forged new partnerships with key industry movers during the annual event of LTB Phils.– WACS World Chefs Day 2014 at the Spectrum of the Raffles Fairmont last October, a yearly gathering of renowned chefs, suppliers and partners and  appeared on ANC Shoptalk to talk more about ResDiary and its features.
ResDiary’s partnership with local Tech-solutions company Govago Inc. was made possible with the combined goal of digitalizing restaurant management to make every restaurant experience a hassle free event for diners all over the country.
Since ResDiary brought its product to market in 2006, the company has grown to 4500 users around the world, spread across 30 countries.

Mike Breewood said that ResDiary Philippines is aiming to offer its online reservation and table management system to busy restaurants in the mid-to premium sectors.

He believes that while every country has a unique requirement in terms of dining culture, the requisites of operating one follows a universal platform that is rooted on providing excellent customer service.

Breewood stressed that ResDiary has a built-in Customer Relations Management (CRM) system that allow restaurants to build their customer base and use it as a platform for marketing and loyalty efforts. Guest Feedback is an important part of the guest experience, and one which can give the restaurant operator real insight into how his guests view his business.

“ResDiary is designed as a tool for restaurant operators to manage their tables and reservations policy to maximize return on their capital invested. Delivered as true Software as a Service, no special hardware or local software installations are required” he adds.

The system works by using an online reservation widget on a restaurant’s website, Facebook or Twitter where guests click on the widget and make a booking, receiving a confirmation email and a reminder 24 hours before the booking.

Following the meal, guests can provide feedback on the experience and if they come back on repeat business, then the restaurant has notes on their past experience and food/wine preferences.

“It’s all about making the experience for the guests begin right at the point when they start making a booking.”

Accessible in Multiple Devices

The system can be accessed on a  variety of form factors including Desktop Computers, Tablets and Smartphones. Restaurant operators can conveniently track the number of bookings on real-time and maximize the use of tables in every restaurant.

They will be able to service their guests better by allowing guest to make confirmed reservations at any time, online through their own website, social media account or restaurant portals.

Mike Breewood shares that ResDiary recently added the ability to use dynamic pricing on promotions and to take credit card payments in advance through the online booking process.

Future enhancements will include support for innovative devices such as smart watches (to present in-service real-time information about late arrivals, over-running bookings and VIP Arrivals), links to social media such as LinkedIn, development of full channel management to allow the restaurateur to specify how many bookings a restaurant is prepared to take through various channels.

“The Philippines hospitality sector is particularly vibrant - but the process of booking is still relatively difficult for guests - in the age of the smartphone, diners are not prepared to wait for confirmation of their reservations - they want to make reservations through their phone and have immediate confirmation of their booking. ResDiary can definitely help.” he said.

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