Thursday, November 7, 2013

Mobile Festival 2013 : To Celebrate the Power of Mobile in Transforming Business

Wazzup Pilipinas!

Professionals from diverse fields and backgrounds will come together to explore the future of their industries at the Mobile Festival 2013 on November 25 at the SMX Convention Center in Pasay city.

The event will showcase mobile’s power in transforming every aspect of business–from marketing, media, commerce, customer care, and even business models.

The Mobile Festival will be a unique learning event that touts practical advice from the experts. Sessions will be in the ‘how to’ and ‘top tips’ format, to be given by an unprecedented mix of speakers such as:
  • Amy Saper, International Partner, Twitter
  • Andrew Knott, Vice President, Media and Digital – Asia Pacific, Middle East, and Afica, McDonald's
  • Valli Lakshmanan, Global Head, Mobext
  • Rushit Jhaveri, Senior Manager – Asia Pacific, Fremantle Media
  • Christian Geissendoerfer, CEO and Founder, Yoose
  • Mia Icasiano-Bulatao, CRM Head and Junior Vice President, LBC Express
  • Reuben Ravago, Chief Innovations Officer, SSI Group
More speakers will be announced in the coming weeks.


Another highlight of the event is “The Pitch,” the first local competition for mobile marketing strategy. The Pitch will be participated in by select students of the Mobile Marketing Academy, where they will be given 24 hours to solve a real business challenge through mobile during a preliminary round.

The teams will have the opportunity to present their ideas during the Mobile Festival, to a jury composed of advertising and marketing heads. Winners will receive over USD 2,000 worth of prizes, and the distinction of creating the next great mobile idea.

“The Mobile Festival will showcase the best of mobile thinking and its transformative power,” said Arthur Policarpio, Head of Mobext Asia-Pacific and Co-Chairman of the Mobile Festival. “We want people to discover how far mobile has gone–from being a communication device to a tool that can transform businesses, industries, and lifestyles.”

For Hans Roxas Chua, CEO of e-Learning Edge and Co-Chairman of the Mobile Festival, said: “It is important for us to double our efforts in bringing mobile learning in the country because globally, it is becoming the new must-have for brands and businesses. With our unique event format, participants will get practical and first-hand advice from those who have cracked the mobile code in their respective industries.”

Registration is already open for the Mobile Festival 2013, and marketers, retailers, agencies, entrepreneurs, start-up owners, and students are all invited to attend.

Corporate packages are available for groups and companies. For more details, contact Christian Miguel at +632 219 0786, or email

The Mobile Festival 2013 is co-organized by Mobext and e-Learning Edge and is supported by major organizations such as the Philippine Association of National Advertisers (PANA) and the Philippine Retailers Association (PRA).

To learn more about the Mobile Festival, visit the website at

About "" is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.

Post a Comment

Ang Pambansang Blog ng Pilipinas Wazzup Pilipinas and the Umalohokans. Ang Pambansang Blog ng Pilipinas celebrating 10th year of online presence
Copyright © 2013 Wazzup Pilipinas News and Events
Design by FBTemplates | BTT