Saturday, July 13, 2013

Jessy Mendiola and Matteo Guidicelli :Line Mobile Messaging App's Latest Endorsers

Wazzup Pilipinas!

They are cute and adorable little creatures that took over my cellphone lately. They cannot be stopped as they have become so addicting to collect, just like when water is poured into a Gremlin, out sprang more and more of their likes. But these somewhat like Critters are good ones, that made the usual conversation online more attractive and interesting.

They are a bunch of little Munchkins that made being connected more fun and exciting - and anticipating for more creative designs rather than using the traditional emoticons.

Yes! the miniscule misfits of the Line mobile app are overwhelmingly all over and nothing's gonna stop them from mobile app domination!


LINE, the world’s leading mobile messaging platform with 180 million users worldwide, has launched a new campaign in the Philippines by roping in Jessy Mendiola and Matteo Guidicelli as the new brand ambassadors. The popular couple starred in LINE’s latest television commercial, in addition to opening up their Official Accounts and releasing personalized stickers to stay closely connected with the fans.

The nation’s sweetheart Jessy Mendiola said, “It is truly fun and easy to communicate through LINE where I can vividly express my emotions with more than 8,000 stickers. I am also delighted to share with my fans that my own LINE stickers will be released shortly, free of charge! It is really exciting to stay connected with my beloved family, friends and fans with LINE for free, wherever I am around the world.” 
The teenage heartthrob Matteo Guidicelli added, “LINE is the ultimate gateway for me to directly communicate with my fans everywhere! Through my Official Account, I can instantly update my fans by sending them personalized messages, pictures and even video clips. I cannot wait to try out the ‘On-Air Mode’ where I get to chat with my fans in real-time! I also like to compete against my friends on LINE’s variety of games during my spare time- I especially enjoy playing LINE POP and LINE BUBBLE.” 

Exclusively produced for the Filipino market, the commercial series highlight LINE’s core features such as LINE stickers, free call and group chat. Jessy and Matteo’s sweet singing voice is also featured in the commercials, as the pair sings the catchy sing-along theme song about using LINE to stay better connected.

In addition to the newly launched nation-wide campaign, LINE is also rolling out multiple Official Accounts of local brands and celebrities to become the ultimate source of entertainment for the Filipino users. Ivory Music, MCA Music and Abra the rapper, have all opened individual Official Accounts to stay connected with their fans.

Jin-woo Lee, LINE General Manager, explained, “We are delighted to have Jessy and Matteo to join our campaign, as their fun and dynamic personality best reflect LINE’s core characteristics. LINE in the Philippines has already been experiencing a significant growth rate of 26 times over the past five months, in terms of the daily download number. We hope this new campaign, as well as more localized selection of brand and celebrity content platform, will bring LINE closer to the Filipino users.”


With high smartphone penetration rate and boundless market potentials, the Philippines have been a key market for LINE’s continuous success in global expansion. LINE will continue to offer more fun and creative features, in addition to carrying out more locally-tailored marketing campaigns and local partnerships to become an integral part of Filipino users’ daily lives.

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Follow Jessy Mendiola by adding her Official Account ID: @senorita_jess
Follow Matteo Guidicelli by adding his Official Account ID: @matteroguidicelli

*Useful Links:

LINE Facebook Page

LINE Homepage

LINE Official YouTube Page

LINE Official Blog

For LINE Partner:

About "" is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.

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