Wednesday, July 17, 2013

2nd Digital Influencers Marketing Summit

Wazzup Pilipinas!

Register today to confirm your seat(s) at
(Early bird rate of P750 can be availed till July 31, 2013 only. Lunch is included.)

Relevance, Consistency, Participation.

Work with influencers and brand advocates to generate awareness and interest in what you have to offer.

Develop activities and advocacies that will take your brand image to a different level. Let your customers define what your product is for them, take ownership, rather than you dictating what you want it to be.

The 2nd Digital Influencers Marketing Summit Manila #dimsummit aims to empower entrepreneurs, marketers, and advertisers with insights on working with influencers and brand advocates.

It is also an ideal conference for those who are aspiring to become influencers and recognized brand advocates.

Sponsorship opportunities are available. Kindly contact Janette Toral for details.

Conference Program

Attendees to this event can expect a highly-interactive session with digital marketing practitioners.

Registration begins at 8 AM.

Session starts at 9 AM with the introduction of event participants as a warm-up to the event.

9:30 – 9:50 The Digital Influencer: Being Relevant, Likeable, and Sustainable Online

Speaker: Janette Toral, E-Commerce Specialist,

Janette Toral gives her take on what does it take to become a relevant and likeable digital influencer. Especially at this time when there is too much conversation happening online on a variety of concerns the Filipino is interested in.

Furthermore, how can a digital influencer sustain the momentum and not “burnout” their target audience.

10:00 – 11:00 Owning the Conversation in Social Media
Panelists will share their personal experience on how their relevance (authority and trust) was built over time. How did they use social media to spread relevant content, spark conversation, and become an influencer.

Speaker / Panelist: Janice Crisostomo Villanueva

An ardent advocate of breastfeeding, parenting and mompreneurship, Janice is the founder of Mommy Mundo, one of the most active mom community in Manila today. Since 2001, she has been passionately working to give young moms in the Philippines the most memorable events and publications, in her mission to provide information, support and empowerment to her fellow moms.

Mommy Mundo makes full use of web and social media to be in constant touch and service of their mom community.

Janice is also co-founder of famous food market, Mercato Centrale, and owner of Mommy Matters, a pioneer nursing wear fashion line, Nurture Nook, a lifestyle store, and Creative Juice, an events and communications agency she runs with her husband, Gary.

11:30 – 11:50 SPONSOR TALK


5-minutes pre-approved presentation sessions from various participants who would like to share their online advocacy.

1:30 – 1:50 “Selfie”: Expression of Self Online

Social media is a popular medium in the expression of oneself and stuff we are interested in. Posting updates, self-photos, sports activities, fitness journey, food experience, to travel adventures. While others prefer to lurk and observe. What does these social media habits tell about us as an individual?

2:00 – 2:20 Social Curation and Profiling Influencers

With so much content being shared and created by various individuals, content gathering and curation becomes a challenge. Moreso, finding trustworthy resources. This session tackles a workflow process and tools that can be used to find relevant content and discover advocates driving the most relevant conversation.

2:30 – 2:50 Winning with People: What Works in Building Online Communities

Getting people to participate requires a person liking to interact versus to simply talk. It requires trust where members won’t feel intimidated, stepped on, attacked, or opinion disrespected. Leaders, not necessarily professional community managers, will share how their communities grew over time and what made them thrive.

Speaker / Panelist: Mel Cortez
Mel Cortez is the community owner of PhotoMarket Philippines. A 14,000 strong Facebook group created and founded on February 2012. The group is aimed to market anything related to tphotography and videography industry. It serves as a vehicle for buying, selling, swapping, posting industry related gadgets and gizmos.

Mel is a former photo-journalist of BusinessWorld and the managing director of DecisiveMoments Photography. He is a recipient of the Diploma in Photojournalism at the Ateneo de Manila University and a special lecturer at the Dela Salle- College of St. Benilde AB Photography Program. He is the founding chairman of the Photojournalists’ Center of the Philippines established in 1997.

3:00 to 3:20 Making Social Media Work to Boost Sales

With the growth of social marketplaces, business networks, and services selling platforms, entrepreneurs are learning, through trial and error, on what type of digital marketing activities can work best in getting leads and converting them to customers. In this panel session, service providers and online entrepreneurs will share approaches that worked for them.

3:30 – 4:30 Bloggers as Digital Influencers

Recognition of winners in the Top 10 Emerging Influential Blogs Writing Project 2013. Bloggers behind the blogs cited will share their personal story on how their blog started and gradually gain following and relevance.

4:45 Raffle and Group Shot

One thousand five hundred pesos (P1500). Inclusive of lunch, conference shirt (until supply last), and kit.

To avail of early bird rate, use the member code “relevance” (without the quotes). Member code expires once we reach 200 registrants or July 31, 2013 (whichever comes first).

Great opportunity to meet Digital Influencer Boot Camp participants.

Register today to confirm your seat(s) at

About "" is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.

Post a Comment

Top ib essay writing service by with 200 experts. - term paper writing service every student can afford
Copyright © 2013 Wazzup Pilipinas News and Events
Design by FBTemplates | BTT