At the same day when the country is celebrating Mother's Day, many other events took the opportunity to get the attention of the potentially huge crowd that will frequent the malls to celebrate the special occasion. Of course, the celebration usually has he entire family members in tow which includes the fathers and big brothers who are the primary targets of men's good grooming products from many different brands.
With its longstanding commitment to promote good grooming among Filipino men, Schick also launched its ‘Smoothism Temple's Shave to Save: A Sharing Event for a Cause’ last May 10, 2015 at the Trinoma Activity Center.
Shaving is actually not limited to men since women also shave other parts of their bodies. The launch of the new shaver product for sensitive skin allows for a safer and more comfortable shaving experience even for women.
Present during the event was Rico Robles, a disc jockey for Monster Radio TX 93.1, who hosted the Smoothism Temple's Shave to Save event, plus other facilitators who personally went out to the crowd, availing of the freebies like shavers and haircut services, and interviewed them.
During the event, the brand icon's Smooth Lee made a stunt to fight Lumpy Bumps and Knick the Knife, who both represented the effects of a badly shaved skin. This is part of Schick's Smoothism campaign, way of life that highlights the importance of de-stressing, looking good, feeling good, and doing good.
The culminating event also featured include free shavers if you scored high at the exciting video game. Participants at the event arrived as early as 10:00 am to experience the smoother way of good grooming that Schick can provide with their newest product, the Exacta 2. There was even a dance showdown among five groups that were requested to join impromptu to show off their smooth dance moves. The event was capped by a unique shaving activity and flash mob.
MJ Tiquia, product manager of Schick, said that when it comes to grooming habits, there is a huge difference between simply doing it and doing it right. "Through this event, we hope that more men will be encouraged to practice the proper ways of achieving a smooth and clean shave to prevent unwanted nicks, cuts, and bumps”, shared Tiquia.
One the of the highlights during the event was the awarding of donations amounting to P100,000 to Life Project 4 Youth, a non-government organization which assists in the social and professional integration of young adults aged 17 to 24 who live in extreme poverty and are victims of exclusion such as ex-prisoners, street youth, the disabled, and abused.
"Our partnership with Life Project 4 Youth allowed us to reach the country’s most vulnerable men, in which case, the young adults who are beleaguered by traumatic experiences,"” said Claire Guevarra, officer-in-charge marketing person of Schick. “"We are looking forward to have more activities that will help shape the lives of these men, one shave at a time.'
Smooth Lee started making appearances in various MRT stations and waiting sheds in Metro Manila before the event took place. Through this cause, he was able to encourage more men to follow his smooth moves towards good grooming.
Guevarra concluded, "Schick aims to provide a stress-free liberating experience. We want to ease out the hassles of shaving and make it a more pleasurable experience. We hope that with this event, we are also able to provide fun and a wonderful experience to those who joined us today."
Schick Exacta 2 is the product highlighted n this event. Schick 2 disposable offers ultra slim twin blades to help shave hard to reach areas, push clean button to help remove debris, and Vitamin E lubricating strip for smoother shave. Schick Exacta 2 kit has additional Vitamin B benefit.