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Monday, February 24, 2014

New LTO Plates To Promote Safety, Help Rid Roads Of Colorum Vehicles By Late April


Wazzup Pilipinas!

With road safety concerns being highlighted during the recent spate of accidents involving public utility vehicles (PUVs), the Department of Transportation and Communications (DOTC) sees the issuance of new motor vehicle (MV) and motorcycle (MC) license plates in late April as a measure which will not only promote road safety, but help ease traffic congestion as well.

“The security features of the new plates will help weed out colorum vehicles from the roads, which will better assure the safety of the riding public. They will also help in reducing the anticipated traffic in Metro Manila. Of course, these features will also enable authorities to enforce criminal and traffic laws more effectively,” said DOTC Secretary Jun Abaya.

The DOTC issued yesterday a notice to proceed to PPI-JKG Philippines, Inc., which won the public bidding conducted by the transport agency last year for the 5-year contract to supply 5,236,439 pairs of MV plates, and 9,968,017 pairs of MC plates, to the Land Transportation Office (LTO).

Olivia, Will You Marry Me Proposal Turns Out to be just a Condo Ad


Wazzup Pilipinas!

So, those “Olivia, Will You Marry Me?” ads turn out to be for Pioneer Woodlands condos in Mandaluyong. Well, that totally killed my faith in modern-day romantics. Just brilliant! Un-romantic but brilliant!

My daughter said it was such a cheesy way to propose to someone. For me, it was rather obvious that it was part of some company's marketing plan (why- they were all over EDSA - too expensive for just a proposal), and so sorry to say this, but it was a mixed FAIL and SUCCESS for many.

Punuin mo ba naman ang EDSA ng araw-araw na traffic, magandang istratehiya nga. Naging viral and people were really curious about it. Only to find out in the end that it was an ad for a condo. It does not even co-relate with the product they are selling. "Punta ka sa condo ko, dala ka ng foods."

It was thinking out of the box or at least a great marketing strategy since it generated a buzz. Disappointed lang ang mga peg ng madlang people kasi masyadong dinibdib kung da who nga ba si mystery OLIVIA.

Sana ma-translate to sales itong marketing strategy para mas successful. Dapat Olivia na rin lang yung name ng condo para mas "sticky" sa recall factor.

Most people are "mababaw". They won't appreciate intellectual ads. Kailangan lang nila ang mga tipo nina Kris Aquino para bumenta sa kanila ang isang produkto. Popular personalities can really sell a brand even if its very obvious that these personalities do not really use these products.

That's why even great ad agencies are forced to tone down their ads because no one will get the brilliance of their ideas.


Michael Christian Martinez: A Heroes Welcome to the Lone Filipino Figure Skater at the Sochi Winter Olympics


Wazzup Pilipinas!

Michael Christian Martinez, the Philippines' lone figure skater at the 2014 Sochi Winter Olympics, arrived in Manila Sunday afternoon, February 23, 2014.

Welcome home Michael Christian Martinez, Filipino Figure Skater-Road to Olympics 2014. You made Filipinos raise up to the level of competitiveness in figure skating although we don't have winter here in the Philippines. Nung umalis wala man lang suportang naghatid.. Nung bumalik, dami nang sumalubong at mga nagtiyaga pang maghintay....That is life here in the Philippines! You get noticed and eventual support only when you have gained International recognition.

Ang galing ng SM. Libre nilang ipinagamit ang ice rinks nila kay Michael nung nasa Pilipinas pa siya, nagbigay ng budget para sa practice niya sa america at hanggang ngayon inawardan pa siya ng pera nung makauwi yung bata. SM na lang ang government natin kaya.. Republic of SM!!!My heart goes out to his mom who unconditionally supported his son to reach his dream of becoming the first figure skater Olympian of our country the Philippines. The FIRST! His son made history and he will be in the record books forever. Our country should welcome him with honor and respect. This is what we need as role models for our countrymen!


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