Wazzup Pilipinas!
Hah! Groovy may not be a perfect word to describe my dining experience at Grub! (with an exclamation point)....but it has to be said that way so it would be all Gs.
But why not?! Groovy according to Wikipedia is a slang colloquialism popular during the 1960s and 1970s which is roughly synonymous with words such as "cool", "excellent", "fashionable", or "amazing", depending on context.....I'm not saying the man behind Grub! was born during those years but I can say (with conviction) that I enjoyed my stay there.
I wanted to give Grub! a cool tagline but I trust that the man behind Grub! can manage to do that aside from their existing quotations already in place at their restaurant. Like "Eat what you love. Love what you eat", "If you leave here hungry, it's your fault", and the best there is " Open wide, hold on tight, and let your tummy smile!".
They say a tagline can make or break a brand (well, maybe not, but it is cool to be dramatic). Many companies pay great amounts to come up with a catchy one that truly reflects the business image. Taglines are probably the second most noticeable element of a business identity. With just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy. I'm sure Grub! would actually get more taglines soon from the feedback of their customers.
But I should stop talking now and enumerate the reasons how Grub! made my tummy smile....So open wide and hold on tight!
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.