Digital Revolution at the SM Job Fairs: SM Supermalls and DICT Forge a Future-Ready Filipino Workforce!

Wazzup Pilipinas!? 

Quezon City, Philippines — November 6, 2025. A powerful alliance was formally sealed at the Skydome, SM City North EDSA, marking a dramatic leap toward empowering the next generation of Filipino talent. SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), officially unveiled Digital Corners in SM Job Fairs nationwide , transforming mall job sites into dynamic "job-and-learning fairs".

This monumental launch took place during the J.O.B.S. (Job Opportunities Building Skills) Immersion for SHS 2025 event , where a tangible Pledge of Commitment was signed.

Formalizing the Future: The Pledge and Partnership

DICT Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalized their shared vision through a Memorandum of Understanding (MOU). The agreement establishes Digital Corners in SM Job Fairs and champions real-world opportunities to equip young Filipinos with future-ready digital skills.

"This is the next step in our collective efforts to not only match jobs with job seekers but to equip them with future-ready digital skills," stated Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls. "By housing this initiative in SM malls, we’re turning job fairs into job-and-learning fairs—places where opportunity and capability meet." 

The Digital Corner: An Upskilling Hub for All

The Digital Corner is a revolutionary, free, and open-access upskilling hub strategically located within SM job fair venues. It is an innovative learning solution designed to benefit thousands of Filipinos annually, especially graduating Senior High School (SHS) students.

Job seekers can access training opportunities in a diverse range of critical digital competencies:

Digital literacy 

Python programming 

Google Career Certificate courses 

Basic networking and coding 

Cybersecurity 

Online entrepreneurship 

From Classroom to Career: Empowering SHS Students

The November 6th event served as the official rollout of the Enhanced Work Immersion Pilot (EWIP) , a critical collaboration between the Department of Education (DepEd) and the Private Sector Advisory Council (PSAC). SM Supermalls, alongside SM Retail, is a key venue and industry partner for this transformative program.

Nearly 1,000 SHS students from over 40 schools, accompanied by parents and teachers, participated in the J.O.B.S. Immersion launch. The energy in the Skydome was palpable as students took their first steps from the classroom to a potential career.

The EWIP is dramatically transforming the SHS experience by significantly increasing work immersion hours from the current 80–320 hours to a robust 420–640 hours. This expanded, hands-on training ensures classroom learning is aligned with real-world skills in vital sectors like retail, hospitality, and technology, co-developed with industry partners.

Throughout the day, students engaged in:

Career readiness sessions with experts.

Exploring the Digital Economy Showcase.

Interacting with booths from DICT and private partners to explore future paths.

Industry leaders, including SM Retail, Newport World Resorts, and DOST-ICT Office, provided invaluable career insights and mentorship during the Immersion Talks.

SM Supermalls: The Future of Opportunity Centers

As SM Supermalls celebrates 40 Super Years of Evolving, it reaffirms its role as a steadfast partner in nation-building. With 88 malls nationwide, SM is opening doors to employment through accessible job fairs.

For four decades, SM has grown beyond a retail destination, becoming a platform for empowering Filipinos with livelihood opportunities. By championing inclusivity and opportunity through strategic partnerships, SM is bridging job seekers with employers and fostering workforce development for inclusive economic growth. The launch of the Digital Corners solidifies SM Supermalls' commitment to shaping a future where capability meets opportunity.

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