Igniting the Nation's Engine: SM and Jobstreet Power the MSME Summit 2025

Wazzup Pilipinas!? 

The heart of the Philippines' economy beat stronger on November 25, 2025, as a powerful collaboration between Jobstreet by SEEK Philippines and SM Supermalls culminated in the highly successful MSME Summit 2025. Held at the Music Hall of SM Mall of Asia in Pasay City, the event gathered a dynamic crowd of entrepreneurs, industry titans, and key stakeholders, all united by a singular mission: to empower and accelerate Filipino Micro, Small, and Medium Enterprises (MSMEs).

A Shared Vision for National Growth

The summit served as a vibrant testament to the shared commitment of Jobstreet and SM Supermalls to foster sustainable growth for the nation's backbone industries.

Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, underscored the summit's critical goal: supporting MSMEs as the undeniable driving force of the Philippine economy.

Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, delivered a profoundly inspirational message, reinforcing SM's unwavering support for Filipino entrepreneurs.

"SM is not just a venue—it’s a partner in every MSME’s success story," stated San Agustin. He added, "When MSMEs grow, the nation grows. Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened".

SM's own journey, from a small shoe store in Carriedo to a massive presence with 88 malls nationwide, echoes the spirit of its MSME partners. San Agustin highlighted that almost 70% of SM's tenants are MSMEs, cementing their success as the very foundation of SM's continued growth. Through the SM for MSMEs program, the company actively provides essential support, including high-foot-traffic retail spaces, crucial market access, and visibility to help entrepreneurs scale sustainably.

The Blueprint for Scaling: Key Learning Sessions

The MSME Summit delivered an arsenal of practical knowledge through powerful key sessions designed to address the most urgent needs of small businesses. Attendees received game-changing insights across crucial business pillars:

Talent and Hiring: Participants learned how to scale their first hire from Mr. Henry Jose “Joey” Yusingco of Jobstreet.

Technology and Innovation: Ms. Arlynne Roa-Awayan of Asia Pacific College led a session exploring AI applications for small businesses.

Logistics and Operations: Experts from Lalamove PH, 2GO Travel, and DITO BizBayan provided essential guidance on logistics and operations.

Ms. Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan specifically presented logistics and digital solutions designed to help MSMEs scale.

Marketing: Ms. Life Dawn Cervero of TikTok guided attendees on mastering smart marketing on a budget.

Finance Hacks: A high-profile panel featuring partners from BDO, Maya, RCBC, BanKo, and Asialink shared vital finance hacks for achieving sustainable growth.

The atmosphere was further electrified by real-life inspiration, including success stories like that of Kay & Karl Santos of 1919 Chocolate, who shared their experience scaling a Filipino business.

Networking and Engagement

Beyond the main stage, the summit fostered hands-on learning and practical engagement.

Partner Demos: Attendees actively engaged in partner demos.

Partner Passport Challenge: This interactive activity encouraged attendees to make their rounds, visiting different booths to learn about essential services supporting MSME growth, such as hiring solutions, business tools, digital platforms, and other partner services.

Booths from partners like Jobstreet, BDO, Maya, BanKo, Asialink, and others were active during the challenge.

The MSME Summit 2025 was more than an event; it was a powerful statement that reaffirmed SM Supermalls' enduring commitment to Filipino entrepreneurship. By providing innovative programs, essential physical spaces, and strategic partnerships, SM helps MSMEs innovate, scale, and thrive amidst a rapidly evolving economy.

SM Supermalls champions Filipino entrepreneurship as the country’s biggest marketplace for MSMEs, driving local growth and fueling the Filipino spirit of enterprise.

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