"Goodbye Princess" makes waves across the internet with almost 42 million views

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Tia Lee (Lee Yu Fen) Announces Global Launch of #EmpowerHer Female Empowerment Campaign After Making Worldwide Return



 Tia Lee (Lee Yu Fen), a global C-POP singer, film and television actress, and fashion icon, today launched the global #EmpowerHer campaign following the successful release of the "Goodbye Princess" music video (MV) on 9th December 2022. It has already achieved significant success with over 1 million in 10 hours after premiere, and within 5 days after the premiere, the viewership on Tia's YouTube channel exceeds 26 million viewership, breaking the record for C-pop songs. As of now, "Goodbye Princess" garners an overwhelming combined almost 42 million views on YouTube and Weibo, the MV marks Tia's comeback as a global solo artist and her bold resurgence as she rises above and conquers her past challenges.

With "Goodbye Princess" symbolising Tia's evolution into a new, empowered and uplifted version of herself as she explores her new world, the global #EmpowerHer campaign aims to reinforce the song's themes of female empowerment and encourage all women to bravely embrace their true selves, become stronger and build a more promising future.



The Creation of the Global #EmpowerHer Campaign

Inspired by her own personal journey and renewed inner strength, Tia launched the #EmpowerHer campaign to rally women and girls worldwide to believe in themselves, say goodbye to stifling obstacles, and stand up taller and stronger in the face of any adversity. Overall, the campaign aims to support and promote the 'Female Empowers Female' concept and benefit as many female-centric charitable causes as possible on a global scale to create a greater good for the global female population.

The campaign's selected beneficiaries include Daughters Of Tomorrow in Singapore, Beats By Girlz and Women in Music in the United States, Teen's Key in Hong Kong, and more. As the #EmpowerHer campaign hits its stride globally, donations will be channelled to these beneficiaries during the campaign period, supporting their operations and goals to build a better future for women.

To get the ball rolling in support of these charities, each view of the "Goodbye Princess" music video will help to empower women around the world. Every time a viewing benchmark is met a donation will be made to the #EmpowerHer campaign, one of the biggest initiatives to support the empowerment of women worldwide. The #EmpowerHer campaign will split up to a maximum of HKD3.8million (approximately USD$480,000) between the selected charities. Tia chose the figure 3.8 million because of its significance as the date of International Women's Day, March 8th.

"Our goal is for every young woman to have the opportunity to follow the path they envision for herself. In our eyes, success is when young women become independent, confident, and capable of making their own decisions. Tia's journey of resilience inspires not just our girls and young women, but also the world – giving us the confidence to believe that we are all unique and each of us has the potential to create a future filled with more possibilities than we can even imagine. Thank you for such a meaningful initiative! It is a pleasure to be one of the beneficiaries of the #EmpowerHer campaign," said Rachel Chow, Resource Development Manager, Teen's Key Hong Kong.

"Donations like those from the #EmpowerHer campaign allow Women in Music to educate, empower, and advance women in the music industry. We're delighted to be included alongside other non-profit organisations working to create change," said Nicole Barsalona, President, Women in Music.

"Daughters Of Tomorrow'' is delighted to be the benefiting charity for the launch of Tia Lee's "Goodbye Princess" and the #EmpowerHer campaign, which seeks to inspire, uplift and empower women. This resonates with DOT's mission of empowering women through economic means, enabling them to uplift their families," said Fannie Lim, Executive Director of Daughters Of Tomorrow. "We recognise that every person has their own journeys – milestones to check, circumstances to overcome and aspirations that they wish to live for. Recognising that everyone has dreams of their own, our role is to cheer each one towards creating a better tomorrow for themselves. We wish Tia Lee great success in empowering many more women during this campaign."

"Beats By Girlz is delighted to be a part of the #EmpowerHer campaign. We have a shared vision of empowering women and gender minorities through music and are happy to be doing this work in partnership with Tia Lee," said Erin Barra, Executive Director, Beats By Girlz.




Rise of the Global #EmpowerHerDance TikTok Dance Challenge

Dancers around the world have risen to the challenge of covering the signature choreography to "Goodbye Princess" on the short-form video platform TikTok, featuring energetic yet rhythmic full body movements and a signature 'goodbye' hand gesture. The upbeat, unabashedly feminine choreography embodies a revitalisation of Tia's mind and body after overcoming past challenges in the fashion and entertainment industry, setting her free to express her own strength.

Among the earliest dancers and personalities to have joined the dance challenge include globally renowned Australian-Filipino dancer and choreographer, Hannah Balanay, Australia's most popular creator on TikTok last year. She is best known for her dance to Dua Lipa's song "Don't Start Now", which went viral on the platform.



Hannah Balanay initiated #EmpowerHerDance TikTok Dance Challenge

The emergence of this dance challenge has birthed the hashtag #EmpowerHerDance, which contains all the videos of the dance covers and further lends strength to the global #EmpowerHer campaign.

Tia Lee has championed female empowerment throughout her career and has made it a key focus of the "Goodbye Princess" campaign. Prior to releasing the MV, Tia launched an associated 6-part animation series that told the tale of her journey in the music and entertainment industry through a creative synergy of music, animation, and fashion videography. Her story of bravely overcoming obstacles resonated with many, garnering a viewership of over 100 million within a month and putting the pre-release campaign well on track to become the most successful engagement campaign of all time by a C-Pop artiste.

Beyond her music, Tia has also advocated for female empowerment in beauty and fashion. She has joined many A-listers such as Justin Bieber and Alicia Keys on the covers of popular magazines such as Vogue and ROLLACOASTER, and has used these illustrious platforms to spread her message of inner strength and empowerment – as well as to inspire other women with her story, which is built on a strong foundation of persistence, hard work, and self-belief.

The "Goodbye Princess" MV and full pre-campaign series with complementing fashion videography can be watched on Tia's social media channels.

Sulong-Agham multilingual children's books launched at UPD-CS

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The newly-launched Sulong-Agham series of multilingual children’s books aims to inspire Filipino children to pursue science, technology, engineering, and mathematics (STEM) by showcasing the lives and work of Filipino scientists.

Professor emeritus and “Doktor ng Dagat” author Dr. Rosario Torres-Yu (fifth from left) is joined by UPD-CS MSI marine scientist Dr. Deo Onda (4th from left) and UPD-CS dean Dr. Giovanni Tapang (6th from left) at the Sulong-Agham book series launch at the UPD-CS Admin Building, December 12. Looking on are (L to R) SSI vice president Prof. Jose Monfred Sy, DFPP chair Prof. Schedar Jocson, UPD-CAL dean Dr. Jimmuel Naval, UPD-CS SAPA associate dean Dr. Lillian Rodriguez, UPD-CS MAPA associate dean Dr. Eizadora Yu, UPD-CS FARM associate dean Dr. Marian Roque, and SSI president Cheeno Marlo Sayuno. Photo credit: Andro Sampang

Born out of a collaboration between the UP Diliman College of Science (UPD-CS) and non-profit organization Supling Sining, Inc. (SSI), together with the UP Diliman College of Arts and Letters Departamento ng Filipino at Panitikang Pilipino (UPD-CAL DFPP), Sulong-Agham was successfully launched last December 12 at the UPD-CS Admin Building.

Limited signed copies of the first book in the series, "Ang Doktor ng Dagat," were given out at the event, which was graced by the author, former UPD-CAL dean and professor emeritus Dr. Rosario Torres-Yu; and the titular subject of the tome, pioneering oceanographer and marine scientist Dr. Deo Florence Onda of the UPD-CS’ Marine Science Institute (MSI). Written in Filipino, Cuyonon, and English, the storybook touches on Dr. Onda’s life and work as the first Filipino and one of the first humans ever to explore Emden Deep in the Philippine Trench — the third deepest place in the world’s oceans.

Following the successful launch of this first volume, Dr. Torres-Yu announced that the next title in the Sulong-Agham series will tackle the life and work of famed Filipino biologist Leonard Co.

The Sulong-Agham book series on the lives and work of Filipino scientists, available in Filipino and other languages.

Dr. Torres-Yu also talked about how “Doktor ng Dagat” began as a passion project during the pandemic. It was, for her, a creative spark of hope at a time when it was most needed: “Sa karanasan kong ito, lalong lumakas ang paniniwala ko na ang malikhaing imahinasyon ang naging sagwan ko sa pag-gaod sa dagat ng takot, kawalang pag-asa, at lungkot upang matuklas ko ang misyong lumikha ng mga kuwentong magbubukas sa mga batang Filipino sa mundo ng agham.”

Meanwhile, Dr. Onda fondly recalled how he all but stumbled into becoming a scientist, initially pursuing a biology degree as the first step to fulfilling his parents’ wishes for him to become a medical doctor. However, he quickly discovered that his interests were elsewhere: “Habang nagba-Biology, doon ko narealize na hindi biyolohiya ng tao ang gusto ko. Isang araw, sumulat ako sa mga magulang ko. Sabi ko sa kanila na hindi na ako magmemedisina. Gusto ko na lang ituloy ang pagiging biyolohista, at maging isang marine biologist pagkatapos.”

He also looked back on the thrill of his adventure in Emden Deep. It was a scary once-in-a-lifetime experience that he just couldn’t pass up: “Ilang beses lamang ba nagiging balita ang isang siyentipiko? Ilang beses lamang ba nagiging kuwento sa buong bansa ang kuwento ng isang siyentista? Napakalimitado. Napakakaunting panahon. Napakakaunting oportunidad.”

But Dr. Onda quickly added that the real story at the heart of “Doktor ng Dagat” is much bigger than himself; it’s about the liberation and empowerment that comes from following a dream. “Sinasabi ko po lagi, ‘yung kuwento ng Emden Deep, mas malayo pa siya sa kuwento ko. Kuwento ‘to ng mga batang nangarap, nangangarap, at tinutupad ang mga pangarap nila. Sana ‘yung kuwento ng Doktor ng Dagat ay maging inspirasyon ng mga batang wala masyadong oportunidad sa buhay. Sana maging daan rin siya para mangarap sila at ‘yung mga taong tutulong sa kanila ay maging inspired rin para tulungan sila.”

UPD-CS Dean Giovanni Tapang wrapped up the launch by highlighting the rarity of children’s books that feature scientists, and his hope that the Sulong-Agham book series could help children see scientists in a more positive light. “Importante na magkaroon tayo ng mga ganitong klaseng libro para bigyan ng ibang klaseng pagtingin ang mga kabataan natin na maganda maging isang siyentista, mag-aral ng agham, kasi ito ang kailangan natin sa ating lipunan ngayon.”

For partnership and sponsorship inquiries, please contact China Pearl de Vera at chinapearldevera@gmail.com. For interviews and other media requests, please contact media@science.upd.edu.ph.


The full proceedings of the book launch can be found here: ​​https://www.facebook.com/UPDScience/videos/829153225012586

A Brief Guide to Get Clients and Contracts for Your Dump Truck Business

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The truck industry is rapidly rising and is attracting many individuals. But in the process, it can be tough to find clients when you start dump truck business. Even if you have years of experience in the dump truck industry, there's no guarantee that your business will succeed. But with a little hard work and determination, you can make it happen. This article will cover some simple steps to help you get noticed and get contracts/jobs for your dump truck business.


Points to Keep in Mind to Get Clients

As of 2022, there were 28,418 dump truck services companies in the US, an increase of 0.7% from 2021. There are a few essential points to remember while getting clients:


Make the Rounds at Construction Sites

● Talk to the foreman.

● Talk to the project manager.

● Ask for referrals and job application information from other contractors who have worked on the site. If you don't get a referral but still want to bid on jobs at that location, ask for a site tour so that you can see what's going on firsthand before submitting your bid.

● Ask for copies of the project specifications—this gives you an idea of what work has been done there in the past, how much space is available for equipment parking and staging areas, etc.

● Ask for copies of their job bids—this will help give you an idea of what prices they were bidding versus yours per unit (dump truck).




Use Your Network, Especially Your Family

You can also use your network, especially your family. It's important to know that not everyone will be willing to help, and you want to be sure that those who do are qualified and have the same values as you. If they don't, they may become more of a liability than an asset.




Reach Out to Owners of Other Dump Truck Businesses

If you've already been working in the dump truck business, then there's a good chance that you know people who own other dump truck businesses. These are the best people to talk to about getting new clients and contracts for your business.



The first step is finding out where these business owners are located by searching for them on Google Maps or LinkedIn. Then, simply ask them if they have any work for you! You can also offer them referrals from your current customers if they need help finding more work around town.


Go Local with Your Small Business Marketing

You must market to local businesses to get clients and contracts for your dump truck business. Local businesses are more likely to need your services, use them again, and refer you to their friends and family.



For this strategy to work, however, you must have a solid reputation in the community as someone who provides reliable service at a fair price. You should also be willing—and able—to provide on-site service when needed.


Post on Job boards and Freelancer Sites

Posting on job boards is a good way to find clients. Job boards are an excellent place to find clients who need a dump truck business, and they can help you reach lots of people with your services.



Job boards offer various options for finding customers, like posting your resume or posting an ad for your services. You might have to pay for these ads, but it might be worth it because they will reach many more people than other ways of getting clients.


Conclusion

To start a dump truck business, you must ensure you know how to reach out to your clients. Or even before that, you have to make sure that you know the ways or platforms where your potential customers can start your client search. Moreover, if you want to own many trucks to expand your business, you will need a professional driver with a proper license, CDL training, and insurance.