Wazzup Pilipinas!?
In a world that often defines luxury by opulence and exclusivity, Sheraton Manila Bay is rewriting the narrative — proving that true luxury lies in compassion, empathy, and the power to transform lives.
As the iconic hotel marks its 6th anniversary, Sheraton Manila Bay has chosen to celebrate not just with pomp and pageantry, but with purpose — by joining forces with Operation Smile Philippines to bring life-altering surgeries to children born with cleft lips and palates. This isn't merely a charity drive. It’s a movement of hope and humanity, where the heartbeat of hospitality meets the soul of service.
“We want to make a truly meaningful moment that will last a lifetime,” said Kathy Salenga, Director of Sales and Marketing at Sheraton Manila Bay. “This is more than a campaign; it’s a commitment to hope, healing, and humanity.”
Each year, thousands of Filipino children are born with cleft conditions — a condition that can be corrected with safe, timely surgical care. But for many families, the cost remains an impossible barrier. That’s where Operation Smile comes in. And now, Sheraton Manila Bay is taking that mission even further by using its platform, reach, and resources to change these children’s lives — one surgery, one smile at a time.
A Celebration that Transcends the Ordinary
This year’s anniversary is unlike any other. The hotel has placed donation boxes around the property, encouraging guests, staff, and visitors to become silent heroes in this noble cause. But the journey doesn’t end there.
In November, the campaign will culminate in a Thanksgiving Art Auction — a special night honoring the campaign’s young beneficiaries, celebrating not only their new smiles but also the community of givers and believers who made them possible. It’s an event where art meets advocacy, and every brushstroke is a testament to compassion.
Purposeful Hospitality in Action
The hotel’s Assistant Marketing & Communications Manager, Alyssa Lizardo, summed it up beautifully in a message to their media partners:
“We are truly grateful to have partners like you who share in our vision of creating impact through purposeful hospitality. Thank you for helping us shape a future worth smiling for.”
Sheraton Manila Bay isn’t just hosting a celebration — it’s inviting a movement. A movement that calls on everyone — from hotel guests to community advocates, media supporters to everyday citizens — to help rewrite the story of a child born into hardship. To replace fear with confidence. Silence with laughter. Insecurity with joy.
Because the most meaningful anniversaries aren’t counted in years, but in lives touched.
How You Can Help
You don’t need a reservation to make a difference. Supporters can:
Drop a donation in the designated boxes at Sheraton Manila Bay
Spread awareness by sharing this story with friends and family
Attend the Thanksgiving Art Auction in November
Reach out to reservations.manilabay@sheraton.com for partnership inquiries or donation details
Follow the campaign on social media: @sheratonmanilabay and help amplify voices that have been silenced for too long.
Shaping a Future Worth Smiling For
In the end, this is what hospitality should look like — not just offering comfort in rooms, but hope in the real world. Sheraton Manila Bay’s 6th anniversary reminds us that the most powerful celebrations aren’t those that glorify the self, but those that uplift others.
And as the hotel lights up in celebration this July, somewhere — thanks to this campaign — a child will light up, too, with their very first unencumbered smile.
That’s a moment that no luxury can ever match.
Together, let’s give the gift of a smile.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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