Christian Bautista Signs with Sony Music Philippines

Wazzup Pilipinas!?

In a significant career move, "Asia's Romantic Balladeer" Christian Bautista officially signed an exclusive recording contract with Sony Music Philippines in July 2025. This partnership is set to usher in a new era for Bautista's music, aiming for wider reach across Southeast Asia and globally.

The contract signing took place at Sony Music Philippines' Ortigas office, attended by key figures including Sony Music Philippines’ General Manager Roslyn Pineda, Deputy General Manager Maan Atienza, and NYMA COO Kat Bautista. Bautista expressed his excitement, stating that 2025 has already been an "incredible" year and thanking Sony Music Philippines for their welcome and NYMA for their continuous guidance. He noted that even after more than 20 years in the industry, there's still much to explore, inspired by those around him and his listeners worldwide.

Roslyn Pineda of Sony Music Philippines highlighted Bautista's artistry transcends borders and expressed enthusiasm for amplifying his voice across Southeast Asia and beyond. Pineda also mentioned his warm reception at Sony Music Indonesia, indicating a strong fanbase there, and the intent to collaborate closely with their Indonesian colleagues to create new pathways for his music.

This major signing follows a series of recent career highs for Christian Bautista in 2025, including renewing his contract as a Kapuso and receiving international recognition at the Telly Awards and The Outstanding Filipinos in America (TOFA). He also secured two Collision Awards for "Matching Outfits" – a Silver Winner and Audience Choice Winner in the Beauty, Fashion & Lifestyle category.

While specific details about new releases are being kept under wraps, fans can anticipate new music very soon, hinted at by Bautista's recent visit to Sony Music Entertainment Indonesia’s office. This collaboration with Sony Music Philippines, working closely with NYMA (Now You Must Aspire), aims to shape a new season of music and storytelling for one of OPM's most iconic voices. NYMA, Bautista's talent agency, focuses on nurturing trailblazers in media, offering expertise in digital marketing, strategy, and local representation for international talents, with a vision to bring Filipino entertainment to the world.

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