Wazzup Pilipinas!?
As many are now talking about Shopee's latest brand ambassador... many all looked back and couldn't forget? ...Move on or move forward na ba dapat?... Let's see if Toni Gonzaga is still an effective endorser...and if the 31million will give Shopee a good reason they chose the G..o Yung 14 million lang naman ang feeling?
Ano naman comments nung mga na layoff ng Shopee , ang chismis ay just to get Toni? Fake news o reality? I think only Shopee could confirm or deny. SHOPEE PH members react na!
Jesus Falcis wrote:
"Kakampinks should boycott Shopee - but not *just* because of Toni Gonzaga.
Love her or hate her, Toni G is an effective endorser.
Among her contemporaries and peers in showbiz, Toni G (along with her sister Alex G) are comparatively more effective endorsers - they boost sales because they have high conversion rates.
They do not just increase brand awareness, they increase brand equity and consumption. Unlike some kakampink aligned celebrity endorsers who have high awareness rates but low conversion rates.
So Toni G is worth the money.
But the question is, is she worth more than the massive number of employees that Shopee has recently fired?
And that is why we should boycott Shopee.
More than identity politics and election affiliation of Shopee’s endorser, what’s wrong with Shopee is they chose to spend their money and capital on an effective but expensive endorser INSTEAD of ensuring it keeps as much of its employees who need the jobs.
Automation cannot justify the mass firing of employees. There’s so much to improve in customer service and complaints, handling of shipping and logistical problems, and other needs of the company that only humans can do.
Toni G is already rich. She does not need more money. She already has many endorsements from companies that are not laying off its employees.
Shopee’s employees may be comfortable than most Filipinos but getting fired puts them in a vulnerable position now - in a time when prices are high and good jobs are hard to find.
Even if Shopee got any other endorser, boycott is still right in the context of spending millions on an endorser rather than preventing mass layoffs.
A lot of us kakampinks also lead comfortable lives. So we have the luxury of prioritizing moral values and identity politics.
But we usually forget class politics - which is so fundamental and primordial because it affects human survival.
So let’s boycott Shopee - not *just* because of Toni G.
But because Shopee chose Toni G over its employees - who could have given us consumers better customer service."
Arnie Alesna posted this on his wall:
Now I think Shopee is banking on the saying even negative or bad news is still good news, because Toni G and Shopee is the trending talk of the town. The virality is real.
Will Lazada regain it's former glory as top online shopping portal?.. Parating pa lang tayo sa exciting part
Pinoy Ako Blog posts:
Twitter is abuzz with Kakampinks calling for the boycott of Shopee after the online shopping app hired the services of Toni Gonzaga as their latest celebrity endorser.
Jover Laurio, a Dilawan blogger and influencer tweeted to announce her last purchase from Shopee until Toni Gonzaga, which they have taken issue, is ditched.
Eto na ang magiging last order ko from @ShopeePH . Balik na lang ako pag iba na endorser nila. pic.twitter.com/bAJ33Srki6
— Jover Laurio (@PinoyAkoBlog) September 28, 2022
In light of this boycott call for Shopee because Toni Gonzaga is a PBBM endorser and enabler, to borrow their word in describing the former PBB host, Manila Bulletin writer Krizette Laureta Chu has taken to Facebook expressing with great anticipation how things will pan out for the Kakampink.
Chu, a staunch Duterte supporter, recalled the time when DDS called for the boycott of Shopee after getting Kris Aquino as endorser at the height of the issue of her funding Jover Laurio, the pro-admin netizens responded with gusto and uninstalled the app, Kris Aquino did not stay long as their endorser.
Fast forward today, Shopee is once again in the center of another controversy, this time after getting Toni Gonzaga as their latest endorser.
Chu said she can’t wait how this Toni Gonzaga boycall call will affect Shopee.
You may now read Krizette Laureta Chu’s original FB post below.
During the Duterte admin, when Shopee got Kris Aquino to endorse during the height of the issue of her funding Jover Laurio, the government supporters doubled down and uninstalled the app. Kris didn’t stay long as endorser after that. I don’t know if it had anything to do with the boycott of some supporters.
Now during the Marcos admin, as Shopee purportedly gets Marcos supporter Toni Gonzaga to be their endorser, the anti Marcos / Kakampinks are up in arms and are asking for a boycott.
Let’s see how this will affect the online shopping giant. Sayang din yung 14 m
(TBH, di ako marunong mag Shopee. Kailangan matuto ako. Parang mas nahihirapan ako sa interface nila kesa sa Lazada. Ako lang ba.)
Reaction?
Source: Krizette Laureta Chu
The post This pro-Duterte influencer is closely watching if Dilawans’ #BoycottShopeePH gets same result when DDS boycotted Shopee because of Kris A. appeared first on Pinoy Trending News.
Source: Pinoy Trending News
"May mga kakampinks business na apektado ng cancel culture, mas dadami ba ang supporters ang mga kakampinks sa cancel business or mababasawasan ang supporters nila?" - Chris Ayson
Good point..many will surely feel the "backlash" but if the 31m are avid online shoppers at Shopee, we will see... if Shopee made a good decision
Maraming tatamaan of this crazy cancel culture, not what we need right now while we try to rise above the challenges brought by the pandemic.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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