Thursday, May 31, 2018

Explore the World of Food Franchising at MAFBEX 2018

Wazzup Pilipinas!

Back to serve up another exciting round of gastronomic excitement this June is the highly-anticipated 12th edition of the Manila Food and Beverage Expo (MAFBEX). Organized by MAFBEX Events Management, a subsidiary of Worldbex Services International, and presented in cooperation with the Young Hoteliers Exposition (YHE) and the Organization of Bar Professionals (OBP), this year’s MAFBEX aims to take show attendees on the “Ultimate Foodventure” by bringing together the finest food and beverage innovations from here and around the world.

Guaranteed to unleash the foodie out of every Filipino are over 500 booths by close to 300 exhibitors who will collectively showcase the widest array of F&B items across the massive 15,000sqm venue of the show. With representatives from countries such as Malaysia, Taiwan, Korea, and Vietnam, this year’s MAFBEX is expected to offer a wealth of tastes and flavors that are bold and distinct as they are familiar and comforting.

But more than just a haven for those with an insatiable appetite for good food, MAFBEX 2018 is an advantageous event for investors and trade players alike who are in search of the latest ventures in the F&B trade. In particular, one highlight that has consistently drawn business minded foodies is the Franchising Zone, a designated area which hosts various food cart/stall businesses that are open for franchising.

Get to know more some of the franchise businesses that will be participating at MAFBEX 2018!

Iyah’s Ice Cream Milkshake
In a tropical county such as the Philippines, it comes as no surprise that people can’t get enough of Iyah’s Ice Cream Milkshake. Add to that the fact that its milkshake menu comes in a wide variety of flavors that were carefully developed and refined to suit the various tastes of customers.

Franchising rate: P345,000

Master Siomai
Over the years, this humble siomai food cart has garnered a loyal following for its tasty dimsum selections that perfectly cater to the Filipino taste bud. Apart from selling ready-to-eat dimsum fare, Master Siomai also specializes in the production and distribution of processed meat such as ham, siomai, and etc.

Franchising rate: Master Siomai (P280,000), Master Tempura (P150,000). Rates include all equipment and staff uniform.

Crazy Tako Food Cart
With takoyaki carts sprouting everywhere across the country, there’s no doubt that Filipinos simply can’t get enough of this savory Japanese street grub. However, not all takoyakis are created equal. Seeking to provide Filipinos with an authentic takoyaki experience without having to go to Japan, Crazy Tako Food Cart was born. In fact, the first batch of ingredients used by Crazy Tako were flown directly from Osaka! Today, Crazy Tako is proving that good food need not be expensive. All it takes is a genuine dedication to perfect and refine the food that you are serving your customers.

Franchising rate: P250,000

RNL Food Concepts (Snack-A-Ttack)
The reason why a lot of people love street food is because it satiates hunger conveniently, innovatively, and above all, without burning a hole in your pocket. But with all the street food trends that are on offer these days, this simple concept somehow gets lost along the way. Aiming to bring back the essence of what street food is really all about and turning it into something absolutely unique is Snack-A-Ttack. For only P29 pesos, you can already enjoy a snack and a drink that are conveniently combined in one handy snack pack – perfect for when you’re on-the-go!

Franchising rate: P399,000 (food cart), P999,000 (café type).

Lugaw ni Bossing
You can never go wrong with lugaw! But what makes Lugaw ni Bossing unique is that not only it serves its variants hot, clean, and fresh but also with various options for toppings such as Adobong Tito or Matres ng Baboy, Adobong Paa ng Manok as well as other lugaw varieties like Lugaw with tuyo and Gotuyo.

Franchising rate: P200,000-230,000

JC Worldwide Franchise Inc.
You might not have heard of JC Worldwide but you’d be surprised to know that it is the company behind some of the most popular food stalls/carts in the country such as Burger Factory, Siomai King, Sgt. Sisig, Siopao da King, and Noodle House – all of which owes its premium quality to the company’s commitment to use quality ingredients every day.

Franchising rate: P158,888

Bringing people more than just food finds, MAFBEX 2018 is the most ideal place to explore various food business opportunities. The 12th MAFBEX is happening on June 13 to 17 from 10:00am to 7:00pm at the World Trade Center Manila.

MAFBEX is for the benefit of ABS-CBN Lingkod Kapamilya Foundation Inc. For more information, follow on instagram and the Manila Food and Beverage Expo fan page on facebook or call (02) 6569239 or email

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