Sunday, July 2, 2017

Denim Unbound with Nico Bulzico as Brand Ambassador for SM Men Denim at SM Supermalls

Wazzup Pilipinas!

At a venue filled with younger Millennials, my companion and I were feeling fashion bloggers covering the newest #SMMenDenim ambassador, Nico Bolzico, along with the SM Youth ambassadors at the #DenimUnbound event of SM Supermalls.

Together with SM Youth ambassadors like Tommy Esguerra, Kaila Estrada, Richard Juan, Janna Tee, Kyle Perry, Macauly Lofgren and Erika Kristensen, and also with #SMYouthGoSee Season 2 ex-contestants namely Chelsea Manalo, Ethan Salvador, Mariah Jowett, Justin Llarena and Klaudio Gutierrez, we have Nico Bolzico now on the runway as he is launched as the newest SM Men ambassador for #SMMenDenim at the #DenimUnbound event held at SM Makati.

For those who do not know Nico Bolzico, he is the husband of Solenn Heussaff, celebrity, entrepreneur and model as well.

Find out what Nico whispered into my ear when I attempted to interview him after the launch.....hehehe ..It was a shocking revelation...too much to handle for little ol' me.

Seriously, I asked the guy on how often he washes his jeans, and he said "I don't think I even wash my jeans." or something to that effect. I'm sure he was just joking but many could really relate to the fact that most of us use our jeans or denim for several days, even weeks, before we send them to the laundry.

Be sure to check out the video interview we did amidst the very noisy venue brought about by DJs playing loud music to set the mood.

This event was held on Saturday, July 1, at the 2nd level of the mall. It was not a very big venue for so many ambassadors, and the seats were only a few intended for the media and other VIPs. Wazzup Pilipinas is fortunate to have been included even though we are lifestyle bloggers. I believe majority of the attendees were fashion bloggers and influencers all dressed up in their own fashion style - from a simple shirt and jeans to elegant yet hip casuals.

I guess there was really no room for interview as the event is more on showcasing the many denim options available at SM Supermalls.

There will be a repeat happening on July 22 at Mall of Asia (MOA), and since it's also open to the public, many of the fans of these ambassadors will get to see their idols.

There were also several opportunities for photo and video ops for the fans after the event so expect to have the same opportunity at MOA.

Above is an interview with Nico Bolzico done by the event host

Unlike other clothing, denim is tough and still look good even with dirt and imperfections. There are even denim designs that intentionally puts slashes and rips, and other various ingenious designs just to make the denim look fancier than normal.

The event was uniquely done with an elevator entrance where the models all came out from an elevator situated within the mall itself. Now I don't know if the idea was conceptualized because the venue was located where the elevators where, still kudos to the production and masterminds of the idea.

The only concern we had were the lights that were not really flattering for the photo and video coverage. I could have followed the setup of the videography and photography crew who positioned themselves from another end because even though we were comfortable sitting at our seats, getting the shots were kind of awkward from our spot. The models were going from one point to another and not simultaneously so expect that the camera was not able to follow everyone around.

Another familiar face at the #DenimUnbound event of SM Supermalls is Tommy Esguerra as one of the SM Youth Ambassadors.

The guy totally stood out among the rest with his looks - height, hair and hunky-ness. ..I could hear a rhyme with my words..hehehe

My companion admitted she has a crush on him... hahaha.. Tunay naman na nakaka-bading..

Of course he is among the first she had a selfie with.... including Nico Bolzico ,and with my brother from another mother who was just among the audience, Anton Edward Del Rosario Of Azkals Philippine Football Team.

Below is just a quickie preview of what happened at teh event but longer versions are currently being uploaded on our YouTube channel at

More photos (both from smartphone and camera) are also available at our official Facebook fan page at

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