Monday, January 23, 2017

NBA Philippines and Alaska Hold Tip Off Ceremonies for Jr. NBA 2017

Wazzup Pilipinas!

It is beyond doubt that basketball is the most popular sport in the Philippines. For reasons that you can leisurely play the game anywhere you are. May it be on a professional basketball court, or at any open area, in the garage, inside your room, even on the streets, and almost anywhere that you can hang a ring to shoot that ball.

This is one reason why a lot of people are motivated to play basketball since you can even play on your own. Of course, playing with or against others for a friendly competition, is definitely better.

The sport also keeps our youth away from bad vices and keeps them healthier with all that running, dribbling and shooting. Height is an advantage but even the vertically challenged or handicapped are also seen playing the same sport.

The NBA has made the sport even popular with games that have produced celebrity players that are admired and idolized by many people especially basketball enthusiasts and those that want to follow their footsteps.

The Jr. NBA Philippines 2017 presented by Alaska returns this year to the Philippines from January 20 - May 14, 2017 as part of the league’s effort to encourage youth basketball participation. The tip off was held on January 21 at Don Bosco Makati and was attended by the lead organizers and partners, including the coaches and alumni.

Please check out some of the photos of key personalities who shared some messages during the tip off event

Carlo Singson of NBA Philippines

Wilfred Uytengsu of Alaska Milk Corporation

Interviewing a couple of Jr. NBI alumni
More photos and videos can be found at our official social media pages: YouTube at and

The tip off event was led by Carlo Singson, Managing Director of NBA Philippines. Scott Levey, Senior Vice President and Managing Director of NBA Asia was also present that day. The President and CEO of Alaska Milk Corporation was also there together with Blen Fernando, Marketing Director of Alaska Milk Corporation. Coaches like Craig Brown and Jeffrey Cariaso was also in attendance.

I've been publishing stories about Jr. NBA for years already and I'm really impressed with the alumni they have produced throughout the years. Indeed, the youth will be better off with a sport like basketball. Becoming a professional basketball player is not bad at all.

Below is the official press release from Alaska during the NBA Tip Off Ceremonies:

Basketball is More than Just a Game with Jr. NBA and Alaska
It’s game time as the Jr. NBA Philippines 2017 presented by Alaska returns to the Philippines. On its 10th year, the Jr. NBA tipped off on January 21, Saturday, at Don Bosco Makati.

Alaska’s partnership with NBA Philippines is in line with Alaska’s commitment to promoting sports and outdoor play in the Philippines.

“The Jr. NBA Program is a great fit with Alaska’s mission to nurture young talents and to promote healthy and active lifestyle through sports and outdoor play,” says Wilfred Uytengsu, Alaska Milk Corporation President & CEO.

Based on the 8th National Nutrition Survey in 2013 by the Food and Nutrition Research Institute (FNRI), obesity is one of the most prevalent nutritional problems of Filipino children with about 5 out of 100 Filipino children are overweight.

Given the growing issues on health, Alaska believes that there is a need to reinforce its thrust in leading a healthy lifestyle not just by drinking milk but by living actively through sports and other outdoor activities. Alaska seeks to engage the Filipino consumers, especially the youth, through its sports development programs to help nourish children to become champions.

“With Alaska as our partner, the Jr. NBA program has reached hundreds of schools and communities nationwide and benefited thousands of children, parents and coaches through grassroots activities like basketball training camps and school clinics, NBA Cares outreach projects, television programs and online initiatives,” says NBA Philippines Managing Director Carlo Singson.

This year, thousands of students, parents, and coaches are expected to benefit through the Jr. NBA/Jr. WNBA activities. The program is composed of four stages: the school and open clinics, the Regional Selection Camps, a National Training Camp and the NBA experience trip.

The schools and open clinics will be held nationwide from January through March. Clinics will be held in Bacolod, Batangas, Cagayan De Oro, Cavite, Cebu, Metro Manila and Subic. Select players from these clinics will get the chance to showcase their talents during the Regional Selection Camps, which will be held in Cagayan de Oro City on February 11-12, Lucena City on February 25-26, Cebu City on March 11-12, and Makati City on April 1-2.

From the Regional Selection Camps, the top 37 boys and 37 girls will advance to the National Training Camp in Manila. The National Training Camp will have (names of NBA/WNBA talents) in attendance to help train the pool.

In the end of the National Training Camp, eight Jr. NBA and 8 Jr. WNBA aspirants will be selected to comprise this year’s All Stars. They will travel with fellow Jr. NBA All-Stars from Southeast Asia for a unique, overseas NBA experience later in the year.

The Jr. NBA Program is the international youth development program of the NBA. It aims to promote basketball participation, sportsmanship, teamwork and active lifestyle among children. It emphasizes fundamental skills development and the formation of STAR values – Sportsmanship, Teamwork, Positive Attitude, and Respect.

The program is free and open to children ages 5 to 14 years old. It provides children the opportunity to showcase their talent, improve their skills and be trained under Jr. NBA coaches, and participate in friendly matches with high school varsity teams from abroad.

With the success of the Jr. NBA program in the Philippines, Alaska’s mother company FrieslandCampina, extended its partnership to cover 4 countries in Asia – Indonesia, Malaysia, Thailand and Vietnam. In 2014, Alaska launched the Jr. WNBA program to widen the reach of the sport to girls all over the country.

Interested participants and coaches may register online through For live updates, follow Alaska PlayPh on Facebook, Instagram, and Twitter.

To learn more about the Alaska Milk Corporation, visit and

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